The New Year is here, and with it an avalanche of predictions about what 2012 will bring. Here are a few from some of our favorite marketing blogs. The short version? It’s time to get mobile. PostAdvertising lets us know why mobile will rule the world in 2012. Katie Edmonson touches on the explosive growth [...]
Author Archives: Joshua Malbin Magnificent Publications Inc.
Google+: Wait.
December 2, 2011When Google launched its social network Google+, back in June, within weeks the marketing blogs I follow were full of posts about it. Should you have a Google+ presence? What does Google+ offer to your business? And so on. But where marketers might see an exciting new opportunity to demonstrate their worth, the rest of [...]
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100 Charts to Show Why Your Marketing Dollars Should Be Online
November 8, 2011Our friends at HubSpot have put together a terrific compilation of 100 charts and graphs about online marketing, and some of what they’ve drawn together is truly striking. One graph, for example, shows that a third of U.S. consumers spend three hours or more online every day, and nearly 80 percent spend at least an [...]
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Stark Numbers on the Mobile Revolution
September 30, 2011We’ve written before about the importance of optimizing your website for mobile devices. But since we wrote that piece of advice back in 2009, web browsing on smartphones and tablets has increased tenfold. This infographic from KISSmetrics puts the change into stark relief: even though tailoring your website to mobile device boosts engagement and [...]
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If You Can Grab Readers, They’ll Stay
September 23, 2011It’s well known in the Web content world that the average visitor to a site will stay less than a minute. If that’s all you knew about visit times, you’d be tempted to design and write pages exclusively for short-time readers. You’d pack your information into bullet points, make it easy to process, and shorten [...]
Has Facebook Peaked?
September 9, 2011As social media marketing becomes more and more popular, the trend among companies has been to supplement their web pages with a Facebook page and a Twitter account. But the Web never stands still, and a new study from GlobalWebIndex suggests that Facebook may have passed its peak. Buried 34 slides into the presentation, the [...]
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Put Interactive Elements in the Right Place
March 12, 2010In his latest Alertbox, usability expert Jakob Nielson focuses on what he calls “one of the oldest principles of human-computer interaction,” namely, that users treat things grouped close together on the screen as related. The converse is also true: they treat things left far apart as unrelated, and can therefore easily miss a button or [...]
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Whom Do You Trust?
February 17, 2010Think about the rise of social networks and social-network marketing. An underlying assumption is that people trust their friends, and so will trust the recommendations their friends make. Every company needs a presence on Facebook and followers on Twitter. Now, there may be many other good reasons to maintain a company identity on Facebook, Twitter, [...]
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Web Users Won’t Wait
December 2, 2009We’ve commented before on Web users’ impatience. People want to accomplish the task they came for quickly and easily. Web usability expert Jakob Nielsen illustrated this theme again in his most recent Alertbox. In it, he offers an old medium—broadcast TV—as a contrasting example to the speed of internet navigation. According to him the Web [...]
Character, Conflict, Resolution…
November 30, 2009According to the Chronicle of Philanthropy, the country’s 400 most successful fundraising organizations expect to raise a median of 9 percent less in 2009 than 2008. That means that half will do even worse, and the picture isn’t expected to improve in 2010. Given this grim reality, nonprofit organizations need messages that stick in the [...]
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