Reprinted with the author’s permission from Savvy B2B Marketing Blog One of the most overlooked veins of gold at most organizations is the “email list.” In a surprising number of companies, this list is dutifully compiled and then left in a dusty corner. No one seems to own it, and worse—no one seems to know [...]
Author Archives: Kate Headen Waddell
Are You Mining Your Company’s Forgotten Gold?
September 1, 2010Posted in Marketing and promotion Leave a comment