Author Archives: Kirsten Knipp

Abridged with the author’s permission from the HubSpot blog. During a recent workshop I led for several hundred small businesses in Scotland, I challenged groups to come up with a short content plan including a persona, three to five blog post titles, and two or three meatier content offers for lead generation. Several groups spent [...]

Abridged with the author’s permission from the HubSpot blog. You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Finding the time to blog weekly or daily can be tough – but there are some easy ways to get ahead of the [...]

Abridged with the author’s permission from http://blog.hubspot.com/. In this brief interview Bryan Eisenberg, co-founder of the Web Analytics Association, prolific writer, author and an expert in all things online marketing, underscores the fundamental premise of inbound marketing: great content that is desirable to your target prospects will drive great results. How have you seen SEO [...]