Slightly abridged with the author’s permission from The Tendo View. I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” It got me thinking of the different content types I’ve developed over the years and how some content developers may go wrong in their [...]
Author Archives: Linda Leung
Avoid These Four Common Content Mistakes
February 3, 2012Posted in Marketing and promotion Leave a comment
8 Journalism Lessons That Apply to Online Marketing
January 21, 2011Reprinted with the author’s permission from The Tendo View. You’ve probably heard of Groupon by now—the local deals company that spurned Google’s $6 billion marriage proposal. When a start-up is apparently worth so much money, you’ve got to wonder how it became so successful. As a content gal, I was interested to learn that a team of [...]
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