The next time you need to promote a conference, just remember two words: viral marketing. Our conference, the Behavior, Energy and Climate Change (BECC) conference, got astonishing results with viral marketing—essentially a word-of-mouth campaign that uses existing social networks—for (get this) practically no money. The BECC conference in November was convened by California Institute for [...]
Author Archives: Linda Schuck California Institute for Energy and Environment
Save Money—Maybe the World, Too—with Viral Marketing
January 8, 2008Posted in Industry trends, Marketing and promotion 1 Comment