Abridged with the author’s permission from TopRank Online Marketing Blog. Over the past 7 years of blogging, one could say I’ve become quite familiar. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. Here are a [...]
Author Archives: Lee Odden
Five Tips to Make Blogging More Manageable
December 22, 2010Abridged with the author’s permission from TopRank Online Marketing Blog. Blogs make it very easy for a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers and sales, and thought leadership. For companies that are new [...]
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What Is Content Curation?
July 2, 2010Abridged with the author’s permission from TopRank Online Marketing Blog. Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high [...]
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Abridged with the author’s permission from TopRank Online Marketing Blog. For those companies that are thinking of starting a blog or reinvesting resources into a company blogging effort that has gone stale, some of the most important questions to ask are: Have you identified specific goals for the blog? How will you measure success? The [...]
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