Too often posting on the Internet can feel like shouting into the void. The sheer size of the Web makes it difficult to tell if your words are being read by anyone who matters. Here’s good news. A study by Forbes and Google (free registration required) suggests that senior executives are increasingly attentive to what [...]
Author Archives: Magnificent Publications
How Headlines Get Read on the Web
April 29, 2009Writing good headlines for the Web is hard work. As usability expert Jakob Nielsen explains in a recent Alertbox post, successful online heads must be: short (because people don’t read much online); rich in information scent, clearly summarizing the target article; front-loaded with the most important keywords (because users often scan only the beginning of [...]
Where to Meet Your Peers
April 8, 2009Conference season begins in spring, and two in particular will interest publications and Web content managers: A Knowledge Sharing Summit for Online Professionals May 5 – 7 in Philadelphia J Boye, the conference organizer, says participants will consist of: Web practitioners in the widest sense; web managers, web project managers, intranet managers and other online [...]
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Take Me Out of the Ordinary
May 1, 2008Good illustrations sometimes work because they depict not the exact subject being discussed but a related concept that readers are likely to find more familiar. For example, Dan Kohan of Sensical Design writes in his newsletter about a book cover he recently designed for CASE, the Council for Advancement and Support of Education. The topic: [...]
Grand Re-Opening
November 29, 2007Please visit our updated Web site www.magpub.com for … New services you asked for: Details on how we manage complex, innovative projects: What clients can do to get exactly the product you hope for Examples of recent work in Advocacy Support, Marketing Communications, Developmental Editing, and FollowUp™ Meeting Minutes Plus an introduction to our newest [...]
Posted in Writing and Editing Leave a comment
AARP Reinvents Its Member Newsletters
November 19, 2007Recently AARP began making over its member newsletters, which are customized and distributed in each of the fifty states, along with Washington, D.C., the Virgin Islands, and Puerto Rico. We’ve been editing and producing these newsletters for the past year and a half, and have learned our share of lessons about what works and what [...]
10 Questions to Ask Your Communications Consultant
October 31, 2007How does the consultant approach a project like yours? What are the steps in the process? Who will the consultant assign as project manager? How will the project manager communicate with you as work progresses? How will the consultant obtain information about your organization’s goals for the project? How will the consultant establish priorities and [...]