Author Archives: Mark Schaefer

Abridged with the author’s permission from {grow}. Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal [...]

Reprinted with the author’s permission from {grow}. This corporate blogging question was submitted to me by my good friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical to a great blog post? Great Title Image Introductory Paragraph Content with facts, figures and links Call to Action [...]

Reprinted with the author’s permission from {grow}. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, [...]