You may not be an expert in domestic or international policy, but your organization can sound knowledgeable on any number of topics. Just take advantage of the new APSA (American Political Science Association) expert-locator service. APSA provides journalists easy and rapid access to political scientists across the county with expertise on topics from terrorism and [...]
Author Archives: Martha Romans Magnificent Publications Inc.
You Don’t Have to Be an Expert to Sound Like One
December 4, 2007Posted in Writing and Editing Leave a comment
Should You Publish in Spanish?
November 16, 2007As of the 2000 Census, at least 18 percent of the population spoke a language other than English at home—47 million people then and no doubt even more now. Spanish is the most common language besides English in the United States, and studies suggest that more than one-third of Latinos prefer bilingual publications (for more [...]
Talking to the Audience Formerly Known as Elderly
November 12, 2007The first of Frank Kaiser’s Ten Commandments for Selling to Seniors reads: Thou shalt never think that the elderly market is ‘old.’ We don’t consider ourselves old. Don’t you. That message is doubly important when trying to reach aging baby boomers. The generation that once didn’t trust anyone over 30 won’t accept being labeled “elderly,” [...]