Author Archives: Matt Chamberlin

mchamberlin

It’s 8 p.m. Do You Know What Your Customers Are Doing?

By Matt Chamberlin
calendar icon June 28, 2010
Abridged with the author’s permission from ACS Creative blog. Maybe they’re watching TV, visiting social networks on their PC, checking email via their mobile device, reading a newspaper online or offline—or any combination thereof. The better you know the habits of your customers, the better you can tailor integrated marketing experiences to reach them in a [...]
Posted in Marketing and promotion | Leave a comment
mchamberlin

Schedule Your Blog for a Check-Up

By Matt Chamberlin
calendar icon May 19, 2010
This post originally appeared on the ACS Creative blog.  Reprinted with the author’s permission. Sometimes businesses get caught up in the day-to-day mechanics of blogging—writing posts, promoting them through social networks, responding to comments—and forget to check how successful those efforts have been. Does that sound like your business? Now is a great time to [...]
Posted in Marketing and promotion | Leave a comment
mchamberlin

Has Your Web Site Kept Up With the Times?

By Matt Chamberlin
calendar icon March 20, 2010
This post originally appeared on the ACS Creative blog.  Abridged with the author’s permission. How different is your business today than it was in 1999? And more specifically, how different is your Web site now than a decade ago? Because online technologies and consumer use of them has grown rapidly in the past several years, if [...]
Posted in Marketing and promotion | Leave a comment
mchamberlin

Reining in Your Website.

By Matt Chamberlin
calendar icon November 25, 2009
This post originally appeared on the ACS Creative blog.  Reprinted with the author’s permission. Unwieldy, disorderly, unrestrained, unruly, out of hand … beyond control. Are these the words that you—or worse yet, your customers—use to describe your Website? You’re not alone. It’s not unusual at all for a company Web site to get out of hand [...]
Posted in Framing content in print and on the Web | 1 Comment