Reprinted with the author’s permission from the Fourth Element blog. An interesting paradox exists for marketers today: trading control over their content for deeper brand engagement. It’s a theory we discussed in our social media and content marketing event we hosted on September 30th. (For free tools from that meeting, including an ebook and keynote [...]
Author Archives: Michael Scott
Control vs. Audience Engagement: the See-Saw
November 19, 2010Posted in Marketing and promotion Leave a comment