Author Archives: Michele Linn

michelelinn

Realistic Tips for Your New Marketing Initiative

By Michele Linn
calendar icon June 4, 2010
Abridged with the author’s permission from Marketing Profs Daily Fix. This year, my husband and are getting some yard work done, and the landscaper offered plant a garden for me. I really considered this as I thought, “Hey this is my opportunity! Getting started is always the tough part, right?” But then I got realistic. Even [...]
Posted in Management of a publications enterprise | 1 Comment
michelelinn

How to Choose the Right Keywords for Your B2B Content

By Michele Linn
calendar icon March 31, 2010
Reprinted from the Savvy B2B Marketing blog with the author’s permission. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. It’s a great idea to develop a list of keywords that you use consistently [...]
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michelelinn

Do You Really Need All That B2B Content?

By Michele Linn
calendar icon January 22, 2010
Reprinted from the Savvy B2B Marketing blog with the author’s permission. Over the holidays, I was on a cleaning rampage. I organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it’s a good idea to occasionally “clean house” with your [...]
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michelelinn

Ten Steps to Create an Email Series

By Michele Linn
calendar icon November 4, 2009
This two-part post originally ran as one on the Savvy B2B Marketing blog. Reprinted with the author’s permission. In a recent post I discussed the value of email series. Here are 10 steps to get you started. Step 1: Select your topic. It’s best to make your email series as focused as possible (and, as a bonus, if [...]
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Recycle Your Best Content in an Email Series

By Michele Linn
calendar icon November 2, 2009
This two-part post originally ran as one on the Savvy B2B Marketing blog. Reprinted with the author’s permission. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you’re not quite sure how to use it in your marketing campaign? If you are looking [...]
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