Author Archives: Michele Linn

Abridged with the author’s permission from Savvy B2B Marketing. Since moving into our 1940’s bungalow, my husband and I regularly discussed, “What should we do with our small, original kitchen?” Seven years later, we finally decided to update the kitchen. Working through the process of deciding what to do, finding the right contractor and renovating [...]

Abridged with the author’s permission from Savvy B2B Marketing. This past week, a few people have mentioned to me that they are embarking on group blogging. In fact, we just received a comment from someone who is starting a blog: “Our biggest challenge will probably be publishing a continuous flow of interesting posts seeing everything [...]

Reprinted with the author’s permission from Savvy B2B Marketing. Ever have one of those posts that sticks with you? Well, I have been thinking about a post from Doug Kessler on Library Marketing for a few months. While the term Library Marketing may be new, the concept is probably is something you have considered. As [...]

Reprinted with the author’s permission from Savvy B2B Marketing. Over the past couple of months, I’ve had the pleasure participating as one of the authors for some really interesting and eye-opening research from Junta42 and MarketingProfs on the topic of B2B content marketing. Last Wednesday, we released the results. Hop on over the Content Marketing [...]

Reprinted from the Savvy B2B Marketing blog with the author’s permission. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. It’s a great idea to develop a list of keywords that you [...]

Reprinted from the Savvy B2B Marketing blog with the author’s permission. Over the holidays, I was on a cleaning rampage. I organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it’s a good idea to occasionally “clean house” [...]

This two-part post originally ran as one on the Savvy B2B Marketing blog. Reprinted with the author’s permission. In a recent post I discussed the value of email series. Here are 10 steps to get you started. Step 1: Select your topic. It’s best to make your email series as focused as possible (and, as [...]

This two-part post originally ran as one on the Savvy B2B Marketing blog. Reprinted with the author’s permission. Do you have great content that is buried on your blog? Or maybe you have older content that is still very relevant but you’re not quite sure how to use it in your marketing campaign? If you [...]