Abridged with the author’s permission from the Vertical Measures blog. So you want to start embedding video on your company website. Here are some of the essentials to get you started if you want to do it in-house rather than outsourcing. (I focus on Q&A videos, since those are very popular, for good reason: the Q&A [...]
Author Archives: Mike Huber
Tools to Help You Create Great Content
March 27, 2012Abridged with the author’s permission from the Vertical Measures blog. Check out the original post for more on how to generate concepts and brainstorm ideas. When most people think of creating content they default to a written blog post. But, more and more that should not be the case. Users now expect infographics, images, video, [...]
Four Marketing Techniques to Use Before You Launch Your Site
February 17, 2012Abridged with the author’s permission from the Vertical Measures blog. Many businesses start by building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. The four website marketing techniques listed below will save you time, trouble and effort if you do them first. 1. [...]
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7 Attributes of a Successful SEO Manager
December 23, 2011Abridged with the author’s permission from the Vertical Measures blog. We are currently looking for an SEO Account Manager, and prior to advertising for this position, I went through our internal job description and updated the skills and competencies needed for the position. I put together a few (knowledge of search engine optimization, link building, [...]
The Four Basic Strategies to Get More Business from Your Website
November 18, 2011Abridged with the author’s permission from the Vertical Measures blog. There are many, many different tactics for increasing the revenue that comes from a website, but they can all be organized into four basic strategies: Build Traffic Increase Conversions Increase Your Average Sale Increase Purchase Frequency Build Traffic Tactics: Pay. This is the quickest way [...]
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