Author Archives: Newt Barrett

Newt Barrett

Recycle Your Newsletter

By Newt Barrett
calendar icon February 22, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. You can dramatically increase the impact of your content marketing by thoughtfully reusing the information and resources you develop. Without significant [...]
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Newt Barrett

Integrate Your Online and In-Person Content Efforts

By Newt Barrett
calendar icon January 13, 2010
This post is abridged with the author’s permission from Content Marketing Today. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. What’s even better is to integrate your online efforts with your team’s one-on-one work with [...]
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Newt Barrett

Why Your Blog Beats Your Website to Your Prospects

By Newt Barrett
calendar icon September 4, 2009
This article is excerpted with the author’s permission from Content Marketing Today. Influence them with information well before they are ready to buy from you. I have written before about the many differences between a traditional website and a blog. Your website typically provides timeless information, while your blog provides timely information. Moreover, your blog becomes more important [...]
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