Author Archives: Newt Barrett

Abridged with the author’s permission from Content Marketing Today. Not only does iTunes enable you to do infinite organizing of your music, the iTunes store takes it many steps further. The store includes pre-constructed sets of music from different eras, different artists or different styles in the iTunes store. With iTunes itself, I particularly love [...]

Abridged with the author’s permission from Content Marketing Today. Effective press releases incorporate core content marketing concepts: Understand your customers’ information needs. Create content that responds precisely to those information needs. Explain how you can solve their problems, whether personal or professional. Make that content immediately engaging with a strong, benefit-laden headline, subhead, and first [...]

Abridged with the author’s permission from Content Marketing Today. Marketing on the web is just like the old saw from the real estate world: “It’s all about location, location location.” On the web, there are two important meanings when it comes to the word “location.”  They both relate to the importance of marketing focus. First [...]

Abridged with the author’s permission from Content Marketing Today. Because Google sees things somewhat differently than your visitors, your blog posts give you the opportunity to fill your homepage with keywords that make it easy for Google—and, therefore, for visitors to find you. Why is that? When you integrate your blog posts with your homepage, [...]

Reprinted with the author’s permission from Content Marketing Today. More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers—and among those folks like me who were selling advertising to those skeptical business executives. As you can see above, the print advertisement featured the ultimate skeptical prospect who [...]

Reprinted with the author’s permission from Content Marketing Today. I recently received an email promotion that was so wrong-headed that it makes a perfect negative case study.  As always we can learn from what is terrific or, in this case, not so terrific. Here are 4 Major Email Promo Mistakes that You Should Avoid: The [...]

When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. You can dramatically increase the impact of your content marketing by thoughtfully reusing the information and resources you develop. Without significant [...]

This post is abridged with the author’s permission from Content Marketing Today. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. What’s even better is to integrate your online efforts with your team’s one-on-one work [...]

This article is excerpted with the author’s permission from Content Marketing Today. Influence them with information well before they are ready to buy from you. I have written before about the many differences between a traditional website and a blog. Your website typically provides timeless information, while your blog provides timely information. Moreover, your blog [...]