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	<title>Magnificent Publications &#187; iTunes Does It Right. But Their Marketing Does Me Wrong</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>iTunes Does It Right. But Their Marketing Does Me Wrong</title>
		<link>http://magpub.com/itunes-does-it-right-but-their-marketing-does-me-wrong/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=itunes-does-it-right-but-their-marketing-does-me-wrong</link>
		<comments>http://magpub.com/itunes-does-it-right-but-their-marketing-does-me-wrong/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 12:42:17 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1513</guid>
		<description><![CDATA[Abridged with the author’s permission from Content Marketing Today. Not only does iTunes enable you to do infinite organizing of your music, the iTunes store takes it many steps further. The store includes pre-constructed sets of music from different eras, different artists or different styles in the iTunes store. With iTunes itself, I particularly love [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Learn What Not to Do from One Very Boring News Release</title>
		<link>http://magpub.com/learn-what-not-to-do-from-one-very-boring-news-release/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=learn-what-not-to-do-from-one-very-boring-news-release</link>
		<comments>http://magpub.com/learn-what-not-to-do-from-one-very-boring-news-release/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 23:29:23 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1400</guid>
		<description><![CDATA[Abridged with the author’s permission from Content Marketing Today. Effective press releases incorporate core content marketing concepts: Understand your customers’ information needs. Create content that responds precisely to those information needs. Explain how you can solve their problems, whether personal or professional. Make that content immediately engaging with a strong, benefit-laden headline, subhead, and first [...]]]></description>
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		<title>Top Search Results By Tightening Your Focus</title>
		<link>http://magpub.com/top-search-results-by-tightening-your-focus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-search-results-by-tightening-your-focus</link>
		<comments>http://magpub.com/top-search-results-by-tightening-your-focus/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 01:37:45 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1330</guid>
		<description><![CDATA[Abridged with the author’s permission from Content Marketing Today. Marketing on the web is just like the old saw from the real estate world: &#8220;It’s all about location, location location.&#8221; On the web, there are two important meanings when it comes to the word &#8220;location.&#8221;  They both relate to the importance of marketing focus. First [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Putting Your Blog on Your Homepage Boosts Search Rankings</title>
		<link>http://magpub.com/putting-your-blog-on-your-homepage-boosts-search-rankings/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=putting-your-blog-on-your-homepage-boosts-search-rankings</link>
		<comments>http://magpub.com/putting-your-blog-on-your-homepage-boosts-search-rankings/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 14:00:16 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1290</guid>
		<description><![CDATA[Abridged with the author’s permission from Content Marketing Today. Because Google sees things somewhat differently than your visitors, your blog posts give you the opportunity to fill your homepage with keywords that make it easy for Google—and, therefore, for visitors to find you. Why is that? When you integrate your blog posts with your homepage, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>This Classic Hard Case Needs Content Marketing</title>
		<link>http://magpub.com/this-classic-hard-case-needs-content-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=this-classic-hard-case-needs-content-marketing</link>
		<comments>http://magpub.com/this-classic-hard-case-needs-content-marketing/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 14:16:07 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1257</guid>
		<description><![CDATA[Reprinted with the author’s permission from Content Marketing Today. More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers—and among those folks like me who were selling advertising to those skeptical business executives. As you can see above, the print advertisement featured the ultimate skeptical prospect who [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Let Infographics Help You Make Your Point Instantly</title>
		<link>http://magpub.com/let-infographics-help-you-make-your-point-instantly/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=let-infographics-help-you-make-your-point-instantly</link>
		<comments>http://magpub.com/let-infographics-help-you-make-your-point-instantly/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 03:22:40 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1203</guid>
		<description><![CDATA[Let Infographics Help You Make Your Point Instantly Reprinted with the author’s permission from Content Marketing Today. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study.  With few words and relevant graphics, it enables us to absorb lots of information in a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Not to Do In Your Email Marketing Campaign</title>
		<link>http://magpub.com/what-not-to-do-in-your-email-marketing-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-not-to-do-in-your-email-marketing-campaign</link>
		<comments>http://magpub.com/what-not-to-do-in-your-email-marketing-campaign/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:00:06 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1161</guid>
		<description><![CDATA[Reprinted with the author’s permission from Content Marketing Today. I recently received an email promotion that was so wrong-headed that it makes a perfect negative case study.  As always we can learn from what is terrific or, in this case, not so terrific. Here are 4 Major Email Promo Mistakes that You Should Avoid: The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recycle Your Newsletter</title>
		<link>http://magpub.com/recycle-your-newsletter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=recycle-your-newsletter</link>
		<comments>http://magpub.com/recycle-your-newsletter/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:05:30 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1035</guid>
		<description><![CDATA[When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. You can dramatically increase the impact of your content marketing by thoughtfully reusing the information and resources you develop. Without significant [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Integrate Your Online and In-Person Content Efforts</title>
		<link>http://magpub.com/integrate-your-online-and-in-person-content-efforts/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=integrate-your-online-and-in-person-content-efforts</link>
		<comments>http://magpub.com/integrate-your-online-and-in-person-content-efforts/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:02:29 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=978</guid>
		<description><![CDATA[This post is abridged with the author’s permission from Content Marketing Today. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. What’s even better is to integrate your online efforts with your team’s one-on-one work [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Your Blog Beats Your Website to Your Prospects</title>
		<link>http://magpub.com/why-your-blog-beats-your-website-to-your-prospects/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-your-blog-beats-your-website-to-your-prospects</link>
		<comments>http://magpub.com/why-your-blog-beats-your-website-to-your-prospects/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 12:58:25 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=633</guid>
		<description><![CDATA[This article is excerpted with the author’s permission from Content Marketing Today. Influence them with information well before they are ready to buy from you. I have written before about the many differences between a traditional website and a blog. Your website typically provides timeless information, while your blog provides timely information. Moreover, your blog [...]]]></description>
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