Reprinted with the author’s permission from Writing on the Web. How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people [...]
Author Archives: Patsi Krakoff
Essentials of a Great Landing Page
August 15, 2011Posted in Marketing and promotion Leave a comment
Good Content: Selling with Stories
May 28, 2011Reprinted with the author’s permission from Writing on the Web. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content? What you write on your site has to be compelling. As I [...]
How to Write a Post: A Flow Chart
December 10, 2010Reprinted with the author’s permission from Writing on the Web. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are [...]
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Market Past the Subconscious Filter
October 25, 2010Abridged with the author’s permission from Writing on the Web. Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings. But we may not be so smart if we don’t recognize our own and others’ irrationality. Our behavior and decision-making is affected, 95% of [...]
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Push Your Readers’ Buttons
September 15, 2010Reprinted with the author’s permission from Writing on the Web. How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content isn’t going to [...]
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You Don’t Need to Tell Everything You Know
July 26, 2010Reprinted with the author’s permission from Writing on the Web. Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, [...]
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Keeping Personality Alive in Your Web Writing
April 19, 2010Abridged with the author’s permission from Writing on the Web. Just the other day I was reviewing a website for a successful professional who does consulting with mid-level corporations. His site was extremely tasteful and attractive, conveying an aura of professionalism and seriousness. This is a good thing if you want to impress high-level executives [...]
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14 Questions to Lay Your Cornerstone
October 28, 2009This article originally appeared on the author’s blog, www.writingontheweb.com, and is abridged and reprinted with permission. I got a couple of emails from people in Europe this week, other Americans living abroad like I am. Both these people struggle with similar issues: they follow a lot of Internet marketers and they feel overwhelmed by all [...]
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5 Key Principles of Content Marketing
June 30, 2009This article originally appeared on the author’s blog, www.writingontheweb.com, and is abridged and reprinted with permission. I know a lot of people trying to figure out how to supplement their incomes with an Internet business. Some of them ask me how to go about it. While that’s a huge endeavor involving many pieces, the key [...]
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