Abridged with the author’s permission from the MarketingExperiments blog. A “value proposition” describes the one thing that sets your company apart from your competitors in the eyes of your ideal customer. It’s a simple question. But many marketers find it almost impossible to answer. Just don’t overlook the person that can actually help you the [...]
Author Archives: Paul Cheney
How Yelp Can Help You Craft Your Value Proposition
September 13, 2011Posted in Marketing and promotion Leave a comment