Author Archives: Paul Rockower Magnificent Publications Inc.

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Hey—Get Your Hands Off My Site

“Plagiarism is a serious and growing problem on the Web. At any moment, anyone in the world can copy your online content and instantly paste it onto their own site. After making minor changes, they will claim your content as their own.” I freely admit that I copied the paragraph above from Copyscape, a website [...]

Posted in Management of a publications enterprise, Technologies for publications and Web content | Leave a comment
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Writers Need to Master the Spoken Word, Too

“Name the amendments that guarantee or address voting rights.” Few native-born Americans know the answer, but immigrants learn this fact and many others when they prepare for the naturalization exam. I know because I coach them as a volunteer with the Montgomery County Refugee Center at Montgomery College. My students vary in age, race, religion, [...]

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How to Get Givers to Keep on Giving

I just led a Birthright tour to Israel, and I learned a few useful things about keeping short-lived groups loyal to the cause. Birthright provides a free peer group educational trip to Israel for Jewish young adults ages 18-26 who have never participated in a peer group program. The program’s purpose is to strengthen participants’ [...]

Posted in Persuasion | Leave a comment
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How to Get a Teenager’s Attention

I spend months at a time traveling the world. I have backpacked Europe, Northern and Southern Africa, across Asia on a trek from Beijing to Cairo, and most recently around South America’s Southern Cone up to Peru. As a result of my travels, I get speaking engagements on my wanderings, and such venues have included [...]

Posted in Audience research and strategic planning, Framing content in print and on the Web | Leave a comment
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Online Solutions to Photo Overload

As photo editors know, one secret to quality is quantity. Tell the photographer to take a lot of pictures so you improve the odds of getting exactly the shot you want. Professional photographers have long used FTP sites to upload dozens of images for editors to look at. Photo enthusiasts usually sent their editors e-mails [...]

Posted in Design, Technologies for publications and Web content | Leave a comment