Author Archives: Peter Korchnak

Peter Korchnak

What Stories Motivate Action?

This post originally appeared on the author’s Sustainable Marketing Blog. Abridged and reprinted with permission. Roger Burks, writer for the development organization Mercy Corps gives a “Better Online Storytelling” presentation whose conclusions apply to nonprofits and businesses alike. His thesis: If the main purpose of your marketing is to compel people to take action, stories are [...]
Posted in Marketing and promotion | 3 Comments