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	<title>Magnificent Publications &#187; What Stories Motivate Action?</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>What Stories Motivate Action?</title>
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		<pubDate>Mon, 06 Jul 2009 19:12:24 +0000</pubDate>
		<dc:creator>Peter Korchnak</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=555</guid>
		<description><![CDATA[This post originally appeared on the author’s Sustainable Marketing Blog. Abridged and reprinted with permission. Roger Burks, writer for the development organization Mercy Corps gives a “Better Online Storytelling” presentation whose conclusions apply to nonprofits and businesses alike. His thesis: If the main purpose of your marketing is to compel people to take action, stories [...]]]></description>
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