Author Archives: Raj Khera

Raj Khera

Internet Users Want Discounts and Relevant News

By Raj Khera
calendar icon October 30, 2009
This post is reprinted and slightly adapted with the author’s permission from the MailerMailer blog. eMarketer recently reported data from the Lightspeed Research Global Web Index on what U.S. Internet users want from your brand. Top of the list: discounts. Next up: relevant news and analysis.  The key word here: “relevant,” which is in line with every internet [...]
Posted in Marketing and promotion | Leave a comment
Raj Khera

How to Control the Jitters in 2009

By Raj Khera
calendar icon January 30, 2009
This following is excerpted with the author’s permission from a post that appeared recently on the MailerMailer blog. The economic forecast for 2009 looks dismal. Given the jitters of the market, reviewing your forecasts more frequently throughout 2009 will serve you well. Use this timetable as a guideline for the next six months. 1. January: Prepare [...]
Posted in Management of a publications enterprise | Leave a comment