Abridged with the author’s permission from DragonSearch Online Marketing Blog. For decades, marketers have been conditioned to be concerned with the size of their audience. It makes sense: the more people reached, the more become aware of the brand, and the more people will purchase the brand’s products. Along comes social media marketing, and marketers [...]
Author Archives: Ric Dragon
Can You Do Consumer Marketing to Small Groups?
July 25, 2011Posted in Marketing and promotion Leave a comment