Author Archives: Rick Liebling

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In Marketing, Getting It Right Isn’t Always as Important as Stirring Your Audience

Abridged with the author’s permission from a post on eyecube. Two weeks ago one of the great traditions in college sport took place as the field was set for the NCAA men’s college basketball championship. Of course, any time you are selecting a certain number of teams, others are going to be left out. The [...]

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