Abridged with the author’s permission from Campaign Monitor blog. After reading Mark Brownlow’s insightful post on what parts of an email should be tested, we thought it was time to look at three simple tests. Test #1: Picking an Effective Subject Line The subject line has a big part in determining whether the email gets [...]
Author Archives: Ros Hodgekiss
3 Simple Tests to Boost Your Email Results
December 27, 2010Posted in Marketing and promotion Leave a comment
Keep Your Email Campaign out of the Spam Folder
October 13, 2010Reprinted with the author’s permission from the Campaign Monitor blog. Concerned about your email campaign getting unintentionally stuck in your subscribers’ junk mail filters? Perhaps you should consider adding a link to email whitelist instructions in your campaigns. This allows your subscribers to add you to their “Safe senders list” (or similar), guaranteeing that your [...]
Posted in Marketing and promotion Leave a comment