Six months ago we brought you a post on what questions to ask to get great testimonials. Recently we saw this post from Sally Ormond that adds many more questions to that list, so we asked her if we could reprint it. It originally appeared on the Briar Copywriting blog. One of your most powerful [...]
Author Archives: Sally Ormond
What to Ask to Get a Great Testimonial, Redux
March 16, 2012Posted in Marketing and promotion Leave a comment
Reprinted with the author’s permission from Freelance Copywriter’s Blog. Is yours one of the many businesses out there that sends regular newsletters to your customers? You probably spend hours slaving over the content (or get a copywriter to slave away for you) to ensure your message is spot on, you’re offering your readers great information and, of [...]
Copy Talk
March 28, 2011Reprinted with the author’s permission from Freelance Copywriter’s Blog. Many businesses think their website copy has to be stiff and corporate. They want to come across as professional so they must use language that impresses. As they write their copy they thumb through the pages of their much loved thesaurus to find the most impressive [...]
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Can You Keep the Promises on Your Website?
September 17, 2010Abridged with the author’s permission from Freelance Copywriter’s Blog. We all make promises. But how many of those promises do you keep? Take my teenager for example (please take him). When I ask him to do something the usual response is: “Yeah, I’ll do it in a minute.” An hour later, when the task still [...]
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Welcome Your Email Subscribers the Right Way
June 7, 2010Reprinted with the author’s permission from the Freelance Copywriter’s Blog. If you are using email marketing as part of your internet marketing campaign—well done. It is probably one of the fastest, easiest and most productive forms of marketing when used in conjunction with an in-house mailing list. The best way to get your new subscribers [...]
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