Reprinted with the author’s permission from the Global Copywriting blog. One of the keys to a successful content marketing strategy is injecting variety into your content. People absorb information differently. Some people like to read. Others prefer video. Traditional marketing focusing on the written word eliminates the visual learner, people who remember information presented through [...]
Author Archives: Sarah Mitchell
Seven Reasons to Take An Assignment
May 11, 2011Abridged with the author’s permission from the Global Copywriting blog. When was the last time you had an assignment? One of the great benefits of content marketing is getting published without having to go through a query process. While I love the autonomy of publishing my own content—most of it through my blog—being “on assignment” [...]
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