Author Archives: Scott Loring

Scott Loring

Budget Strategy and ROI

By Scott Loring
calendar icon August 31, 2009
Managing Director, Tippingpoint Labs This article is abridged and excerpted from a series about evolving marketing strategies. Reprinted with the author’s permission. Shifts in the digital landscape have forced marketing departments to rethink budgetary planning. Traditional marketing strategies and “big idea” campaigns are being replaced with targeted, relationship-building activities. The online discussion space is a consumer’s paradise and [...]
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Scott Loring

Content That Works? It Takes Work

By Scott Loring
calendar icon June 25, 2009
Managing Director, Tippingpoint Labs. Reprinted with the author’s permission. If you are spending money on Search Engine Marketing (SEM)/ Search Engine Optimization (SEO) and focused on traffic targets rather than conversion rates – STOP. Put that cart back behind the horse. Instead of buying the keywords for a specific search term and sending traffic to a page [...]
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