<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Magnificent Publications &#187; Budget Strategy and ROI</title>
	<atom:link href="http://magpub.com/author/scott-loring/feed/" rel="self" type="application/rss+xml" />
	<link>http://magpub.com</link>
	<description>For the Knowledgeable Reader</description>
	<lastBuildDate>Fri, 18 May 2012 15:28:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Budget Strategy and ROI</title>
		<link>http://magpub.com/budget-strategy-and-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=budget-strategy-and-roi</link>
		<comments>http://magpub.com/budget-strategy-and-roi/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:54:40 +0000</pubDate>
		<dc:creator>Scott Loring</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=626</guid>
		<description><![CDATA[Managing Director, Tippingpoint Labs This article is abridged and excerpted from a series about evolving marketing strategies. Reprinted with the author’s permission. Shifts in the digital landscape have forced marketing departments to rethink budgetary planning. Traditional marketing strategies and “big idea” campaigns are being replaced with targeted, relationship-building activities. The online discussion space is a [...]]]></description>
		<wfw:commentRss>http://magpub.com/budget-strategy-and-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content That Works? It Takes Work</title>
		<link>http://magpub.com/content-that-works-it-takes-work/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-that-works-it-takes-work</link>
		<comments>http://magpub.com/content-that-works-it-takes-work/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 13:00:10 +0000</pubDate>
		<dc:creator>Scott Loring</dc:creator>
				<category><![CDATA[Framing content in print and on the Web]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=539</guid>
		<description><![CDATA[Managing Director, Tippingpoint Labs. Reprinted with the author&#8217;s permission. If you are spending money on Search Engine Marketing (SEM)/ Search Engine Optimization (SEO) and focused on traffic targets rather than conversion rates &#8211; STOP. Put that cart back behind the horse. Instead of buying the keywords for a specific search term and sending traffic to [...]]]></description>
		<wfw:commentRss>http://magpub.com/content-that-works-it-takes-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

