Author Archives: Steve Kellas

Reprinted with the author’s permission from Big Star Copywriting. “With half a loaf and a tilted cup, I got myself a friend.” The Havamal, Old Norse Poem Sharing is an age-old form of persuasion. Even the smallest amount of sharing goes a long way to winning a stranger over to you. The Vikings knew it. [...]

This was originally two posts on the Big Star Copywriting blog. Abridged with the author’s permission. Your email arrives uninvited into the personal space (the inbox) of your intended recipients. Even if they signed up for emails from your business, they forget which day it will arrive, how often the emails will appear in their [...]

  Slightly abridged with the author’s permission from the Big Star Copywriting blog. Beyond the actual coding and operation of your website, most of SEO has to do with the text of your website. But what about all the other great types of content—especially content that people really like, such as video? Google can’t (yet) [...]

Abridged with the author’s permission from the Big Star Copywriting blog. If you are an online merchant with multiple products to describe, you need to get many product descriptions (possibly hundreds or thousands) onto your website or ecommerce shop, and all of them need to convert for multiple target audiences. Because this process is repetitive, [...]

Reprinted with the author’s permission from the Big Star Copywriting blog. I once asked a copywriter creative director for a testimonial to put on my old website. He immediately asked me what, specifically, I wanted him to testify to. Creativity? Ability to speak to clients? Or was it about a specific piece of work that [...]

Reprinted with the author’s permission from the Big Star Content blog. I have a friend who loves DIY. He has remodeled each room of his home each year for the past 4 years. But apart from painting and wallpapering, there are many things that he has decided are either: a) worth the cost rather than [...]