Author Archives: Suzanne Harris Magnificent Publications Inc.

Have you resolved to do a better job of content marketing in 2010? We have. As with most resolutions, we realize we should have started a year or two ago. Seth Godin reminds us in Joe Pulizzi’s blog post “100 Social Media & Content Marketing Predictions for 2010”: “In about six months, the economy is [...]

It’s tough being a pioneer. If your colleagues sometimes oppose your efforts to make a Website more user-friendly, here’s a way to dodge the arrows. Check out the Nielsen Norman Group’s usability site for guidelines on persuading subject matter experts to bring Web content more in line with the target audience’s needs. The key is [...]

I’m hardly a fashionista, but once in a while—usually when I decide that au courant toes no longer justify the pain—I buy a new pair of shoes. And I always buy them from Maryland Square, a mail-order house that carries every brand imaginable, ships promptly, and most important, inundates me with catalogues and e-mail. I’m [...]

Peter Korchnak wrote about a presentation given by Roger Burks, senior writer with the 30-year-old charity Mercy Corps. The gist of it was that good storytelling can motivate action on the part of readers—for Mercy Corps, that usually means getting them to write a check. The Editorial Advantage has published several posts on the role [...]

Everyone loves a good story. So is it any wonder that the most effective online advertising is the story that includes brand information?  It leaves most other types of online advertising in the dust, particularly pop-up ads. This finding is reported by a company with a vested interest, ARAnet, which develops and distributes articles about [...]