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	<title>Magnificent Publications &#187; Storytelling: A 2010 Resolution</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>Storytelling: A 2010 Resolution</title>
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		<pubDate>Mon, 28 Dec 2009 14:00:19 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

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		<description><![CDATA[Have you resolved to do a better job of content marketing in 2010? We have. As with most resolutions, we realize we should have started a year or two ago. Seth Godin reminds us in Joe Pulizzi’s blog post “100 Social Media &#38; Content Marketing Predictions for 2010”: “In about six months, the economy is [...]]]></description>
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		<title>The Truth About Writing and Rewriting</title>
		<link>http://magpub.com/the-truth-about-writing-and-rewriting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-truth-about-writing-and-rewriting</link>
		<comments>http://magpub.com/the-truth-about-writing-and-rewriting/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:00:14 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Writing and Editing]]></category>

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		<description><![CDATA[“How to Write a Great Novel” in Friday’s Wall Street Journal quotes noted literary figures on their work habits, many of them idiosyncratic but all supportive of the maxim: Writing well is hard work. Few of us mortals aspire to be short-listed for the National Book Award, but one element of hard work—rewriting—should be familiar [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Content and Its Discontents</title>
		<link>http://magpub.com/content-and-its-discontents/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-and-its-discontents</link>
		<comments>http://magpub.com/content-and-its-discontents/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 14:00:17 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=787</guid>
		<description><![CDATA[Several admired colleagues write intelligently about online content. This post is for the others who need a gentle reminder: think first, repurpose second. My inbox is filling up with tips from marketing companies that treat content as if it were a commodity, like baking soda or apple juice. There is no such thing as “content,” [...]]]></description>
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		<title>Make the Case for a More Usable Site</title>
		<link>http://magpub.com/make-the-case-for-a-more-usable-site/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-the-case-for-a-more-usable-site</link>
		<comments>http://magpub.com/make-the-case-for-a-more-usable-site/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:03:02 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=622</guid>
		<description><![CDATA[It’s tough being a pioneer. If your colleagues sometimes oppose your efforts to make a Website more user-friendly, here’s a way to dodge the arrows. Check out the Nielsen Norman Group’s usability site for guidelines on persuading subject matter experts to bring Web content more in line with the target audience’s needs. The key is [...]]]></description>
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		<title>Why Not Show Me You Care?</title>
		<link>http://magpub.com/why-not-show-me-you-care/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-not-show-me-you-care</link>
		<comments>http://magpub.com/why-not-show-me-you-care/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 13:26:38 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=592</guid>
		<description><![CDATA[I’m hardly a fashionista, but once in a while—usually when I decide that au courant toes no longer justify the pain—I buy a new pair of shoes. And I always buy them from Maryland Square, a mail-order house that carries every brand imaginable, ships promptly, and most important, inundates me with catalogues and e-mail. I’m [...]]]></description>
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		<title>Good Works Make Great Stories</title>
		<link>http://magpub.com/good-works-make-great-stories/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=good-works-make-great-stories</link>
		<comments>http://magpub.com/good-works-make-great-stories/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 13:00:29 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=566</guid>
		<description><![CDATA[Peter Korchnak wrote about a presentation given by Roger Burks, senior writer with the 30-year-old charity Mercy Corps. The gist of it was that good storytelling can motivate action on the part of readers—for Mercy Corps, that usually means getting them to write a check. The Editorial Advantage has published several posts on the role [...]]]></description>
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		<title>Must Winners Really Take All?</title>
		<link>http://magpub.com/must-winners-really-take-all/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=must-winners-really-take-all</link>
		<comments>http://magpub.com/must-winners-really-take-all/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 00:33:22 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Persuasion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=505</guid>
		<description><![CDATA[You can skip this if you&#8217;ve read the book Nudge and you&#8217;re already incensed about the proliferating &#8220;most popular&#8221; lists on the Web. But maybe you want your organization to present &#8220;most popular&#8221; information in a positive way and need some more ammunition. Carl Bialik, &#8220;The Numbers Guy&#8221; of The Wall Street Journal, recently slammed [...]]]></description>
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		<title>Tell Stories with All You&#039;ve Got</title>
		<link>http://magpub.com/tell-stories-with-all-youve-got/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tell-stories-with-all-youve-got</link>
		<comments>http://magpub.com/tell-stories-with-all-youve-got/#comments</comments>
		<pubDate>Tue, 26 May 2009 13:00:16 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Framing content in print and on the Web]]></category>
		<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=495</guid>
		<description><![CDATA[The future of publishing is taking shape on the Web, and it is a mega mall. The Nieman Marcus of the high end sites is Danilo Black, which designs and produces digital magazines. A co-venture of eminent designers Eduardo Danilo Ruiz of Monterrey, Mexico, and Roger Black of New York, Danilo Black has introduced &#8220;dynamic [...]]]></description>
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		<item>
		<title>Happier Endings for Advertisers</title>
		<link>http://magpub.com/happier-endings-for-advertisers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happier-endings-for-advertisers</link>
		<comments>http://magpub.com/happier-endings-for-advertisers/#comments</comments>
		<pubDate>Tue, 12 May 2009 13:00:49 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=485</guid>
		<description><![CDATA[Everyone loves a good story. So is it any wonder that the most effective online advertising is the story that includes brand information?  It leaves most other types of online advertising in the dust, particularly pop-up ads. This finding is reported by a company with a vested interest, ARAnet, which develops and distributes articles about [...]]]></description>
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		<title>What’s Next in B2B Publishing?</title>
		<link>http://magpub.com/what%e2%80%99s-next-in-b2b-publishing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what%25e2%2580%2599s-next-in-b2b-publishing</link>
		<comments>http://magpub.com/what%e2%80%99s-next-in-b2b-publishing/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 20:44:43 +0000</pubDate>
		<dc:creator>Suzanne Harris Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Industry trends]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=310</guid>
		<description><![CDATA[Disappearing newspapers give rise to anguished discussions about impacts on the democratic process — who will keep an eye on the shysters at city hall, who will speak for the disenfranchised? Business is different. Even massive dislocations get taken in stride. Unlike the newspaper industry, B2B consultants figure that as long as there are Bs [...]]]></description>
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