Reprinted with the author’s permission from The Copywriter Underground. Insights from what I’ll suggest is the “emerging” field of behavioral economics are providing interesting clues to marketers. The question is, are they (or we) listening? In this AdAge article, Tom Hinkes suggests the very behaviors which prevent consumers from buying (overvaluing things we own, a [...]
Author Archives: Tom Chandler
Marketing Clues from Behavioral Economics
December 6, 2010Posted in Marketing and promotion Leave a comment