Slightly abridged with the author’s permission from Marketing Trenches. LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn. This was true for me—I recently attended a seminar on LinkedIn by Colleen McKenna, [...]
Author Archives: Tracy Gold
Tips for Better Results from Your Writers
July 11, 2011Reprinted with the author’s permission from Marketing Trenches. Writing is essential to content marketing—and that means content marketers must work with writers. I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with freelance writers, but his advice applies whether you’re [...]
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Marketing’s Naughty Underthings
April 25, 2011Reprinted with the author’s permission from Marketing Trenches. “The best fiction is like lingerie,” one of my creative writing teachers used to say. “It shows just enough to be seductive, while leaving something to the imagination.” This teacher was talking about writing, not business, but his advice holds true for both: after all, a large [...]
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