Reprinted with the author’s permission from The Content Factor. Found an interesting post on the MLT Creative blog titled, “Why Top-of-Mind Matters in B2B Marketing.” Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be “top-of-mind” when it’s time for the buyer to buy. But the post got [...]
Author Archives: Veronica Brown
Great Word-of-Mouth Through Content
November 12, 2010Posted in Marketing and promotion Leave a comment