Author Archives: Will Davis

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Businesses Say “Social Media” and Don’t Know They Mean “Content Marketing”

Reprinted with the author’s permission from Marketing Trenches. Recently, I’ve had two different speaking engagements with two very different groups. The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media [...]

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Today’s Audience Expects You to Know Them

Reprinted with the author’s permission from Marketing Trenches. As marketers, we all know it’s important to know your audience, and critically important to know as much as you can about your customers. That’s why it still surprises me when a company you feel you have a relationship with just completely misses it. Yesterday I received [...]

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