Reprinted with the author’s permission from Marketing Trenches. Recently, I’ve had two different speaking engagements with two very different groups. The first was a group of a half dozen CEOs and a few of the folks on their marketing teams on the topic of social media and what businesses can do to use social media [...]
Author Archives: Will Davis
Today’s Audience Expects You to Know Them
July 6, 2010Reprinted with the author’s permission from Marketing Trenches. As marketers, we all know it’s important to know your audience, and critically important to know as much as you can about your customers. That’s why it still surprises me when a company you feel you have a relationship with just completely misses it. Yesterday I received [...]
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