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A Picture Can Say Much More Than 1,000 Words

By Brian Adams Founder, Big Fish Design When you think of graphic designers, you probably envision trendsetters dressed in black, with artsy piercings and cool boots, right? Well, sorry to disappoint, but I’ve never owned a pair of Doc Martins and […]

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Does Credibility Still Matter?

By Jennifer R. Farmer Excerpted with permission Early in my career, I learned public relations professionals should dutifully manage relationships with the media. Above all, I was instructed to guard my credibility; without it, I’d be of no use to […]

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SEO and Website Image Optimization 10-Point Checklist for Marketers

By Mike Murray Excerpted with permission SEO / Visual Content and Design SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Before I get into all of the nuances […]

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How to Produce 300 High-Quality Articles a Year: An 8-Step Process

By Sujan Patel, Web Profits Excerpted with permission I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles […]

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Marketing Tech Expands Digital Advertising Quality

By Gary Arlen Excerpted with permission At first, digital advertising was about cost-per-click, targeting and personalization. Now, the buzzword is “marketing tech,” (martech) and the tactics involve sophisticated use of big data, including programmatic buying, geofencing, pixel tracking and retargeting […]

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Surprise! Cialdini Adds 7th Principle, Unity

By Roger Dooley Excerpted with permission from neurosciencemarketing.com Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing […]

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A Different Option for Presentations

By Magnificent Publications, Inc. As meeting coverage experts, we have seen more than our share of PowerPoint presentations, and as writers, editors, and designers we have created them and helped clients make them look as good as possible. Yet, as […]

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The Science of Persuading With Stories

By Magnificent Publications, Inc. Most of us who write persuasive copy have heard many times that stories do a better job of connecting to and persuading audiences than flat, rational arguments. It is a pretty central assumption of marketing and […]

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Proof that Influence Is Real

By Magnificent Publications, Inc. As marketers have turned their attention more and more to social media, they have become increasingly interested in how people influence their peers. Specifically, they have begun looking for so-called “influencers”—early adopters who spread ideas to […]

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Now for Something Completely Different

By Magnificent Publications, Inc. When it comes to persuasion, Robert Cialdini has no illusions. That’s why everyone in publications should pay attention to his work, e.g., Yes! 50 Secrets from the Science of Persuasion. Now this, from Influence: The Psychology […]

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