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	<title>Magnificent Publications&#187; How to Pitch a Blogger</title>
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	<link>http://magpub.com</link>
	<description>For the Knowledgeable Reader</description>
	<lastBuildDate>Fri, 05 Feb 2010 23:14:51 +0000</lastBuildDate>
	
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		<title>How to Pitch a Blogger</title>
		<link>http://magpub.com/how-to-pitch-a-blogger/</link>
		<comments>http://magpub.com/how-to-pitch-a-blogger/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:14:51 +0000</pubDate>
		<dc:creator>Jay Baer</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1013</guid>
		<description><![CDATA[Abridged with the author’s permission from a post on Convince and Convert.
If you have a product or service to promote, these days you need to promote it among bloggers as well as old-school reporters—and bloggers take a different touch.
All blogs start with zero readers and have to build their own influence. Bloggers’ influence is derived [...]]]></description>
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		<title>Web Managers: Answer Your Email!</title>
		<link>http://magpub.com/1006/</link>
		<comments>http://magpub.com/1006/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:21:19 +0000</pubDate>
		<dc:creator>Jonathan Maziarz</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1006</guid>
		<description><![CDATA[Abridged with the author’s permission from Eat Media Blog.
Content strategists often get very wrapped up in the concrete deliverables of the content creation and production process, and that’s understandable, because they are the sorts of things that are easy to make into line items in a proposal budget. If there is a sexy part of [...]]]></description>
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		<title>Content Marketing Resists the Recession</title>
		<link>http://magpub.com/1004/</link>
		<comments>http://magpub.com/1004/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:10:42 +0000</pubDate>
		<dc:creator>Joe Pulizzi Junta42</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1004</guid>
		<description><![CDATA[This post originally appeared in a slightly different form on the Junta42 blog. Reprinted with the author’s permission.
The results are in.  Content marketing spending will rise again in 2010.
The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives—those [...]]]></description>
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		<title>Design Concepts for Copywriters</title>
		<link>http://magpub.com/design-concepts-for-copywriters/</link>
		<comments>http://magpub.com/design-concepts-for-copywriters/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:00:58 +0000</pubDate>
		<dc:creator>Dean Rieck</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1001</guid>
		<description><![CDATA[Abridged with the author’s permission from Pro Copy Tips.
A lot of copywriters think that “copy is king.” And that’s true. Sort of. It’s true if you mean that the message is what matters. And it’s true that, as a copywriter, you are the one primarily responsible for writing the words that deliver that message.
But you’re [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Show How You’ll Fix It When It Goes Wrong</title>
		<link>http://magpub.com/show-how-you%e2%80%99ll-fix-it-when-it-goes-wrong/</link>
		<comments>http://magpub.com/show-how-you%e2%80%99ll-fix-it-when-it-goes-wrong/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 03:06:58 +0000</pubDate>
		<dc:creator>Ardath Albee</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=999</guid>
		<description><![CDATA[Abridged with permission from her blog, Marketing Interactions.
You’ve launched a lead generation program that&#8217;s done a terrific job of getting people to opt in for more of your great content. The flow of leads remains steady and your follow-on nurturing program is kicking into high gear. Things are looking really impressive until about the fifth [...]]]></description>
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		<title>Do You Really Need All That B2B Content?</title>
		<link>http://magpub.com/do-you-really-need-all-that-b2b-content/</link>
		<comments>http://magpub.com/do-you-really-need-all-that-b2b-content/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 14:00:39 +0000</pubDate>
		<dc:creator>Michele Linn</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=997</guid>
		<description><![CDATA[Reprinted from the Savvy B2B Marketing blog with the author’s permission.
Over the holidays, I was on a cleaning rampage. I organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great!
Similarly, I think it’s a good idea to occasionally “clean house” with your [...]]]></description>
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		<title>Free Consultancy Advice: The Magic Bullet</title>
		<link>http://magpub.com/free-consultancy-advice-the-magic-bullet/</link>
		<comments>http://magpub.com/free-consultancy-advice-the-magic-bullet/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 14:00:23 +0000</pubDate>
		<dc:creator>Harry Hoover</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=995</guid>
		<description><![CDATA[This post originally appeared on THINKing. Reprinted with the author’s permission.
Do you believe there is a marketing magic bullet? A lot of people do.
Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet—that one simple thing you can do to fill up your register [...]]]></description>
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		<title>What Can You Learn from a Comic Book? Part 2</title>
		<link>http://magpub.com/what-can-you-learn-from-a-comic-book-part-2/</link>
		<comments>http://magpub.com/what-can-you-learn-from-a-comic-book-part-2/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 14:00:23 +0000</pubDate>
		<dc:creator>Alan Porter</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=989</guid>
		<description><![CDATA[This two-part post originally ran as one, in slightly longer form, on The Content Wrangler. For part 1, click here . Abridged with the author’s permission.
Comics can make you laugh, cry, gasp in wonder, or shake in terror, and they can also make great instruction manuals, training aids, white papers, or any other type of [...]]]></description>
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		<title>What Can You Learn from a Comic Book?</title>
		<link>http://magpub.com/what-can-you-learn-from-a-comic-book/</link>
		<comments>http://magpub.com/what-can-you-learn-from-a-comic-book/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 14:00:09 +0000</pubDate>
		<dc:creator>Alan Porter</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=981</guid>
		<description><![CDATA[This two-part post originally ran as one, in slightly longer form, on The Content Wrangler. Abridged with the author’s permission.
When I utter the word ‘comics’ most people immediately think of spandex-clad superheroes, talking animals or a gang of perennial teenagers who never seem to graduate high-school. There is a common misconception that comics are a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Integrate Your Online and In-Person Content Efforts</title>
		<link>http://magpub.com/integrate-your-online-and-in-person-content-efforts/</link>
		<comments>http://magpub.com/integrate-your-online-and-in-person-content-efforts/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:02:29 +0000</pubDate>
		<dc:creator>Newt Barrett</dc:creator>
				<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=978</guid>
		<description><![CDATA[This post is abridged with the author’s permission from Content Marketing Today.
Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. What’s even better is to integrate your online efforts with your team’s one-on-one work with [...]]]></description>
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