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	<title>Magnificent Publications &#187; The Seven Silent Ways Hidden Friction Kills</title>
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	<description>For the Knowledgeable Reader</description>
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		<title>The Seven Silent Ways Hidden Friction Kills</title>
		<link>http://magpub.com/the-seven-silent-ways-hidden-friction-kills/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-seven-silent-ways-hidden-friction-kills</link>
		<comments>http://magpub.com/the-seven-silent-ways-hidden-friction-kills/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 14:00:34 +0000</pubDate>
		<dc:creator>Austin McCraw</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Marketing and promotion]]></category>
		<category><![CDATA[Writing and Editing]]></category>

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		<description><![CDATA[Originally published in a slightly different form on MarketingExperiments Blog. Reprinted in edited form with the author’s permission. Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. When asking marketers to identify the Friction associated [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating Killer Newsletters With Content</title>
		<link>http://magpub.com/creating-killer-newsletters-with-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-killer-newsletters-with-content</link>
		<comments>http://magpub.com/creating-killer-newsletters-with-content/#comments</comments>
		<pubDate>Tue, 03 May 2011 21:20:29 +0000</pubDate>
		<dc:creator>Jon Thomas</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Marketing and promotion]]></category>
		<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1515</guid>
		<description><![CDATA[Reprinted with the author’s permission from Post Advertising. Seth Godin wrote a recent blog post about how, frequently, the relationships between brands and audiences can be out of alignment. Godin coins the perfect brand-consumer relationship as “I want your company to help me, and your company wants to help me. We’re both focused on helping the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Split Test: Which Email is More Engaging, and Why?</title>
		<link>http://magpub.com/a-split-test-which-email-is-more-engaging-and-why/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-split-test-which-email-is-more-engaging-and-why</link>
		<comments>http://magpub.com/a-split-test-which-email-is-more-engaging-and-why/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 14:00:57 +0000</pubDate>
		<dc:creator>Austin McCraw</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=1451</guid>
		<description><![CDATA[Originally published in a slightly different form on MarketingExperiments Blog. Reprinted in edited form with the author’s permission. For this experiment, we were working with a large financial organization offering a quarterly newsletter for business leaders. In this newsletter, they would often feature a free downloadable whitepaper. Overall, this company was striving to build strong [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Forty Hours to Better Content Marketing</title>
		<link>http://magpub.com/forty-hours-to-better-content-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=forty-hours-to-better-content-marketing</link>
		<comments>http://magpub.com/forty-hours-to-better-content-marketing/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:00:16 +0000</pubDate>
		<dc:creator>Brad Schwarzenbach</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Marketing and promotion]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=963</guid>
		<description><![CDATA[Abridged and reprinted with permission from TippingpointLabs.com At a recent conference, Andrew Davis, co-founder of Tippingpoint Labs, was asked, “If I have 40 hours a month to focus on my online content strategy, what should I do?” It’s not a lot of time, but if you can devote it, brands can definitely learn a lot [...]]]></description>
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		<title>Top Management Is Paying Attention</title>
		<link>http://magpub.com/top-management-is-paying-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-management-is-paying-attention</link>
		<comments>http://magpub.com/top-management-is-paying-attention/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:00:25 +0000</pubDate>
		<dc:creator>Magnificent Publications</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Industry trends]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=955</guid>
		<description><![CDATA[Too often posting on the Internet can feel like shouting into the void.  The sheer size of the Web makes it difficult to tell if your words are being read by anyone who matters.  Here’s good news. A study by Forbes and Google (free registration required) suggests that senior executives are increasingly attentive to what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Audits for Better Website  Engagement</title>
		<link>http://magpub.com/audits-for-better-website-engagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=audits-for-better-website-engagement</link>
		<comments>http://magpub.com/audits-for-better-website-engagement/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:00:08 +0000</pubDate>
		<dc:creator>Ardath Albee</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>

		<guid isPermaLink="false">http://magpub.com/?p=950</guid>
		<description><![CDATA[Abridged and reprinted with permission from her blog, Marketing Interactions. B2B companies say that improving their websites is a priority for 2010. I&#8217;m not sure exactly what they&#8217;re thinking, but I do know that — before they do anything — they need to audit the website they have now in order to create a renovation [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Your Brochure Killing Profits?</title>
		<link>http://magpub.com/is-your-brochure-killing-profits/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-brochure-killing-profits</link>
		<comments>http://magpub.com/is-your-brochure-killing-profits/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 16:00:52 +0000</pubDate>
		<dc:creator>Douglas Davidoff</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=512</guid>
		<description><![CDATA[Founder &#38; CEO, the Imagine companies Abridged and reprinted from The Fast Growth Blog with the author’s permission. I hear it all the time:  “I just need a brochure that explains what we do better,” or “If we could just create a piece that gets people to see how we’re different.”  While I’m not (necessarily) [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beyond Google: Search Tools for Pros</title>
		<link>http://magpub.com/beyond-google-search-tools-for-pros/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=beyond-google-search-tools-for-pros</link>
		<comments>http://magpub.com/beyond-google-search-tools-for-pros/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:00:55 +0000</pubDate>
		<dc:creator>Henry Stimpson APR</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Writing and Editing]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=458</guid>
		<description><![CDATA[Abridged with permission from Henry Stimpson’s PR and Marketing Tips It’s easy to just Google whatever you’re researching and stop there. Well, don’t just Google! You’re likely to miss invaluable information that isn’t anywhere on the Web. Trust me—I was a research librarian before I went into PR and marketing many years ago. Here are [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Your Content Working for You?</title>
		<link>http://magpub.com/is-your-content-working-for-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-content-working-for-you</link>
		<comments>http://magpub.com/is-your-content-working-for-you/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 07:00:20 +0000</pubDate>
		<dc:creator>Keith Wiegold</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=442</guid>
		<description><![CDATA[Chief Content Evangelist at Nutlug Content Marketing Abridged with the author&#8217;s permission. Read the original on the Junta42 blog under the title &#8220;Keeping Score: Measuring the Effectiveness of Content.&#8221; Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Usability Lessons from a Model Nonprofit</title>
		<link>http://magpub.com/usability-lessons-from-a-model-nonprofit/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=usability-lessons-from-a-model-nonprofit</link>
		<comments>http://magpub.com/usability-lessons-from-a-model-nonprofit/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 13:00:24 +0000</pubDate>
		<dc:creator>Joshua Malbin Magnificent Publications Inc.</dc:creator>
				<category><![CDATA[Audience research and strategic planning]]></category>
		<category><![CDATA[Technologies for publications and Web content]]></category>

		<guid isPermaLink="false">http://theeditorialadvantage.com/?p=433</guid>
		<description><![CDATA[In a recent post we called CaringBridge® a fundraising superstar. CaringBridge gives away websites to let users—150,000 to date, they report—stay in touch with family and friends during a critical illness, treatment, or recovery. Recently the organization launched Version 3 of their site, aimed at &#8220;making personal CaringBridge websites easier to use, visually streamlined and [...]]]></description>
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