Category Archives: Framing content in print and on the Web
Web Users Won’t Wait
December 2, 2009
We’ve commented before on Web users’ impatience. People want to accomplish the task they came for quickly and easily.
Web usability expert Jakob Nielsen illustrated this theme again in his most recent Alertbox. In it, he offers an old medium—broadcast TV—as a contrasting example to the speed of internet navigation. According to him the Web offers [...]
Reining in Your Website.
November 25, 2009
This post originally appeared on the ACS Creative blog. Reprinted with the author’s permission.
Unwieldy, disorderly, unrestrained, unruly, out of hand … beyond control. Are these the words that you—or worse yet, your customers—use to describe your Website? You’re not alone. It’s not unusual at all for a company Web site to get out of hand [...]
Content That Works? It Takes Work
June 25, 2009
Managing Director, Tippingpoint Labs. Reprinted with the author’s permission.
If you are spending money on Search Engine Marketing (SEM)/ Search Engine Optimization (SEO) and focused on traffic targets rather than conversion rates – STOP.
Put that cart back behind the horse. Instead of buying the keywords for a specific search term and sending traffic to a page [...]
Learn What Makes a Story Good
June 15, 2009
Chief Content Officer and Founder, Tippingpoint Labs. Abridged and reprinted with the author’s permission.
The art of storytelling has been around since the dawn of humankind for good reason – people love to be engaged and entertained. The essence of good content often falls back on a good story.
You can tell a good story if it [...]
Tell Stories with All You've Got
May 26, 2009
The future of publishing is taking shape on the Web, and it is a mega mall.
The Nieman Marcus of the high end sites is Danilo Black, which designs and produces digital magazines. A co-venture of eminent designers Eduardo Danilo Ruiz of Monterrey, Mexico, and Roger Black of New York, Danilo Black has introduced “dynamic media” [...]
Also posted in Marketing and promotion Leave a comment
How Headlines Get Read on the Web
April 29, 2009
Writing good headlines for the Web is hard work. As usability expert Jakob Nielsen explains in a recent Alertbox post, successful online heads must be:
short (because people don’t read much online);
rich in information scent, clearly summarizing the target article;
front-loaded with the most important keywords (because users often scan only the beginning of list items);
understandable [...]
11 Characters or Less
April 16, 2009
Users typically read only the first couple of words of a website’s links or headlines when they appear in lists, such as search engine results, tables of contents, or product listings, according to usability expert Jakob Nielsen. In other words, most of the time they simply scan the list.
To learn how well readers comprehend what [...]
Also posted in Marketing and promotion Leave a comment
What Fundraisers Can Do Better
April 5, 2009
Potential donors know what they want to see on the Website of a worthy cause. Yet fewer than half of nonprofits put that information on their home pages.
Those are among the key findings of a recent study by usability guru Jakob Nielsen. If he is right, nonprofits leave a huge amount of money on the [...]
Also posted in Industry trends, Marketing and promotion 1 Comment
How Often Should You Post to Grow Your Blog?
March 29, 2009
Gyutae Park is an Internet entrepreneur and professional search engine optimizer. This post originally appeared, in a longer form, on his blog Winning the Web.
What’s the best frequency that will yield your blog the maximum results?
It really depends.
First you have to establish the type of blog you want as well as your goals for it. [...]
How a Magazine Editor Took His Readers to the Web