The future of publishing is taking shape on the Web, and it is a mega mall. The Nieman Marcus of the high end sites is Danilo Black, which designs and produces digital magazines. A co-venture of eminent designers Eduardo Danilo Ruiz of Monterrey, Mexico, and Roger Black of New York, Danilo Black has introduced “dynamic [...]
Category Archives: Framing content in print and on the Web
Tell Stories with All You've Got
May 26, 2009Also posted in Marketing and promotion Leave a comment
How Headlines Get Read on the Web
April 29, 2009Writing good headlines for the Web is hard work. As usability expert Jakob Nielsen explains in a recent Alertbox post, successful online heads must be: short (because people don’t read much online); rich in information scent, clearly summarizing the target article; front-loaded with the most important keywords (because users often scan only the beginning of [...]
11 Characters or Less
April 16, 2009Users typically read only the first couple of words of a website’s links or headlines when they appear in lists, such as search engine results, tables of contents, or product listings, according to usability expert Jakob Nielsen. In other words, most of the time they simply scan the list. To learn how well readers comprehend [...]
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What Fundraisers Can Do Better
April 5, 2009Potential donors know what they want to see on the Website of a worthy cause. Yet fewer than half of nonprofits put that information on their home pages. Those are among the key findings of a recent study by usability guru Jakob Nielsen. If he is right, nonprofits leave a huge amount of money on [...]
Also posted in Industry trends, Marketing and promotion 1 Comment
How Often Should You Post to Grow Your Blog?
March 29, 2009Gyutae Park is an Internet entrepreneur and professional search engine optimizer. This post originally appeared, in a longer form, on his blog Winning the Web. What’s the best frequency that will yield your blog the maximum results? It really depends. First you have to establish the type of blog you want as well as your [...]
Before You Roll the Dice …
December 2, 2008Dan Kohan, you sly devil. The proprietor of Sensical Design, a frequent collaborator, took issue with our recent post about Amazon’s wireless reading device, Kindle, and its pro’s and con’s versus traditional print publication. His comment chided us for neglecting the self-publishing option and its many advantages for certain writers. As an example, he cited [...]
At Last: Your Own Free Press
November 27, 2008“Freedom of the press is guaranteed only to those who own one.” – A.J. Liebling What can one person accomplish using the Web? It’s astounding. The American Society of Business Publication Editors proved it in a recent Webinar packed with tips from two pioneers of the do-it-yourself Web world. These two each started successful Web-based [...]
Also posted in Marketing and promotion 5 Comments
Money-Saving Lessons from States
November 24, 2008Almost from the beginning, the Web promised cost savings in the time-honored way: labor automation. A recent study by usability authorities at the Nielson Norman Group and summarized on Jakob Nielson’s site under “Design Quality” shows how we all can do more to collect on that promise. The study examined state Web sites, but the [...]
Web Metrics Demystified (A Little)
September 22, 2008“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If department store merchant John Wanamaker were alive today, he would find no shortage of firms wanting to sell him answers. The field of Web metrics (also called Web analytics) is exploding, as data analysts get better at [...]
Also posted in Technologies for publications and Web content Leave a comment
News Finds Its Way Home
July 16, 2008As metropolitan dailies shrink and commercial websites struggle to entice advertisers, one news medium is enjoying unprecedented success: free weeklies. Bulging with local ads, they cost practically nothing to produce or distribute. They may provide little intellectual stimulation, but major news media and Web investors find them intensely interesting. How, they wonder, can we do [...]
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