Category Archives: Industry trends
Marketers, Listen Up: The FTC May Be on Your Case
December 30, 2009
New FTC guidelines regarding endorsements and testimonials are now in effect, and if you do any marketing on the Internet, you need to be up to date. The full guidelines can be found here along the right sidebar, but we’ve summarized some of the more Internet-pertinent points below.
1: Advertisements that feature a consumer and convey [...]
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Top Management Is Paying Attention
December 14, 2009
Too often posting on the Internet can feel like shouting into the void. The sheer size of the Web makes it difficult to tell if your words are being read by anyone who matters. Here’s good news. A study by Forbes and Google (free registration required) suggests that senior executives are increasingly attentive to what [...]
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It’s Official: Content Marketing Is Mainstream
October 20, 2009
Abridged from a post on the Junta 42 blog with the author’s permission.
King Fish Media recently conducted a highly informative survey of 189 marketing professionals, with help from Hubspot, Upshot, and Junta42. If you’re in the publications department of an organization that hasn’t yet jumped on the content marketing bus, try showing your executive team [...]
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Gourmet: Tasty Leftovers?
October 10, 2009
Abridged and reprinted from ideaLaunch Blog with permission of the author and ideaLaunch.
Gourmet, one of the most revered foodie magazines, recently announced it will be ceasing publication after nearly 69 years in print. As webizens, we can’t help but feel just a little bit guilty for perhaps playing a part in the demise of [...]
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Taking Your Site on the Road
October 7, 2009
In his current Alertbox, Web usability expert Jakob Nielsen asks the same question most of us ask: How fast can we get what we want? His observations have some interesting implications for the future of mobility.
1 Second
When the computer takes more than 0.1 second but less than 1 second to respond to your input, it [...]
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Kaiser’s New Niche Wire Service
June 6, 2009
With the launch of Kaiser Health News, the Kaiser Family Foundation now offers newspapers and bloggers a free, editorially independent source of high-quality, in-depth reporting on health issues. To the publications industry, it could be a peek at the future of content creation and distribution.
Health policy wonk and Washington Post blogger Ezra Klein writes that [...]
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Where to Meet Your Peers
April 8, 2009
Conference season begins in spring, and two in particular will interest publications and Web content managers:
A Knowledge Sharing Summit for Online Professionals
May 5 – 7 in Philadelphia
J Boye, the conference organizer, says participants will consist of:
Web practitioners in the widest sense; web managers, web project managers, intranet managers and other online professionals operating both in- [...]
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What Fundraisers Can Do Better
April 5, 2009
Potential donors know what they want to see on the Website of a worthy cause. Yet fewer than half of nonprofits put that information on their home pages.
Those are among the key findings of a recent study by usability guru Jakob Nielsen. If he is right, nonprofits leave a huge amount of money on the [...]
Also posted in Framing content in print and on the Web, Marketing and promotion 1 Comment
Anti-Social Media
March 26, 2009
Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author’s words, a bit of a kerfuffle. Excerpted with permission.
Before we all get swept up in the hype around [...]
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Surviving as a Gourmet in a Fast-Food World