Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a provocative post that caused, in the author’s words, a bit of a kerfuffle. Excerpted with permission. Before we all get swept up in the hype [...]
Category Archives: Industry trends
What’s Next in B2B Publishing?
January 19, 2009Disappearing newspapers give rise to anguished discussions about impacts on the democratic process — who will keep an eye on the shysters at city hall, who will speak for the disenfranchised? Business is different. Even massive dislocations get taken in stride. Unlike the newspaper industry, B2B consultants figure that as long as there are Bs [...]
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10 Content Marketing Tips to Start Now for 2009
December 16, 2008One of the reasons I love my job is the different kinds of people I have the opportunity to interact with. Over the past year, I’ve met with entrepreneurs, thought leaders, agency executives, top marketers, social media gurus, publishing veterans, authors and others—all with particular insights and challenges about how to sell more, do more [...]
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What Do Your Readers Really Want?
December 5, 2008What better time to introduce a new product or service than when people really care about value? Like now, for instance. This is the point that Andrew Razeghi makes in his article “Innovating Through Recession.” Razeghi, who teaches at the Kellogg School of Management at Northwestern, asserts that innovations are not only more necessary and [...]
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News, Marketing: Sorting It All Out
November 20, 2008As a former newspaper journalist, I’m delighted whenever I see new media spring up where the now-depleted daily press once held a monopoly. We assist clients in putting out state newsletters, so we’ve been enjoying the healthy crop of websites devoted to state legislative news. For example, no fewer than three websites put out state [...]
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Make Green Your Favorite Publishing Color
November 3, 2008A hazard of home decorating is being asked by a spouse to pick a favorite from 30 shades of white. Similar difficulties emerge when researching requirements—or even definitions—for green (environment-friendly) publishing and having to understand subtle differences among suppliers, service providers, and certifications. In this context, the risk is worse than picking the wrong wall [...]
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Your Website – Your Future
September 29, 2008If any of your colleagues are less than 100 percent enthusiastic about your Web projects, here is how to light a fire under them: Share the latest findings of the Digital Future Project (PDF), conducted for the past seven years by the Annenberg School for Communication at the University of Southern California. Start with this: [...]
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Bring Back the Field Trip
September 15, 2008For a reporter on deadline, every minute counts. Covering a Capitol Hill hearing via Webcast, dialing in to a press conference, or surfing your way to the information you need can be a tempting way to save time. It cuts down your commute, but there is a big downside. It robs you of opportunities to [...]
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Trade Magazines: Do You Measure Up?
September 12, 2008Expert reviewers are getting ready to provide their annual critiques for business-to-business publications seeking ways to improve content. The American Society of Business Publication Editors (ASBPE) and Trade Association Business Publications International remind b2b editors that only two weeks remain to sign up for an assessment by a panel of peers. Submission deadline is October [...]
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Let’s Give Business the Coverage It Deserves
August 18, 2008Many publications and Web content managers are trying to help their constituencies understand what is really going on in the economy. The American Society of Business Publication Editors (ASBPE) recently took a giant step in the right direction by setting up an educational foundation to raise the caliber of business journalism. As shown in this [...]
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