Category Archives: Management of a publications enterprise

What Social Media Can Do Beyond Marketing

Businesses of all kinds have moved aggressively to market themselves using social media. I read many blogs now devoted largely or exclusively to best practices in marketing using social media, with advice on how to start a conversation with consumers and draw them closer. These techniques are valuable, and by no means am I belittling [...]

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Get the Best from Your Copywriter

Reprinted with the author’s permission from the Big Star Copywriting blog. It is a common misconception that once you work with a copywriter or copywriting agency, you lose all control of the words and the message. Nothing could be further from the truth. Here are a few tips to help you feel more in control [...]

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7 Attributes of a Successful SEO Manager

Abridged with the author’s permission from the Vertical Measures blog. We are currently looking for an SEO Account Manager, and prior to advertising for this position, I went through our internal job description and updated the skills and competencies needed for the position.  I put together a few (knowledge of search engine optimization, link building, [...]

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What Real Collaboration Means

  Abridged with the author’s permission from the Brain Traffic blog. I’ve always thought I was good at collaboration, but after reading a recent Harvard Business Review article, “Teams That Only Think They Collaborate,” I began to question my own collaboration practices. In the article, the author divides up the way teams work into three [...]

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Write Clear, Actionable Recommendations

Reprinted with the author’s permission from Conversation Marketing The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without [...]

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Blog Law 101

Reprinted with the author’s permission from We Blog Better. Blogging has really become popular in the business world. This increase in the amount of bloggers has also given rise to increasing blogging legal issues. In this article we will take a look at the legal issues that may affect bloggers and how you can protect [...]

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Plan Your Content Far in Advance

Reprinted with the author’s permission from Savvy B2B Marketing. Several years ago, I was working full time and getting my MBA. Knowing how busy I would be, I planned my family’s weekly menus before the start of one semester—for 13 weeks. From there, I made a list of all of the ingredients we would need, [...]

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Hiring Freelancers: The Basics

Reprinted with the author’s permission from The Zest. Unless you just landed an 8-figure series B funding from Sequoia Capital, chances are there are some gaps in your team’s skill set that need plugging with freelance help. Yes, freelancers, those free-spirited renegade mavericks with their roguish smiles and devil-may-care attitudes (or maybe that’s just me), [...]

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Realistic Tips for Your New Marketing Initiative

Abridged with the author’s permission from Marketing Profs Daily Fix. This year, my husband and are getting some yard work done, and the landscaper offered plant a garden for me. I really considered this as I thought, “Hey this is my opportunity! Getting started is always the tough part, right?” But then I got realistic. [...]

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Enlisting Contributors: You Don’t Have to Do It All Yourself

This two-part post originally ran as one on the Tippingpoint Labs blog. Read part 1 here. Reprinted with the author’s permission. The spirit behind Food Thinkers is to create a blog where like-minded “foodies” (food writers, bloggers, chefs, and food lovers of all kinds) contribute recipes and share ideas and insight about all things food [...]

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