Category Archives: Management of a publications enterprise

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What Do Your Readers Really Want?

What better time to introduce a new product or service than when people really care about value? Like now, for instance. This is the point that Andrew Razeghi makes in his article “Innovating Through Recession.” Razeghi, who teaches at the Kellogg School of Management at Northwestern, asserts that innovations are not only more necessary and [...]

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Negotiate Your Way to Freelancer Teamwork

Some people find negotiating more painful than sitting in the dentist’s chair—and crave Novocaine or even general anesthesia for them both. But don’t shirk either one when its time arrives. Unlike, say, buying a car, dealing with freelancers isn’t a zero-sum game. In fact, collegially and openly discussing rates, tasks, schedules, workflow, and other project [...]

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Battered Writers Syndrome

Ever wonder why your freelancers are hypersensitive to changes in explicit agreements about payment, deadlines, or, really, anything? There’s a good reason for their mistrust. Too many companies try to take advantage of them. It happened to me recently. I was solicited to write for a nationwide Web site. There were several red flags, the [...]

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More Ways to Get Writers on Your Side

Publishers who need to do more with less—that’s just about everyone nowadays—can get help from an unlikely source, writers. Many of today’s most competitive freelancers survive hard times by delivering more value than the competition. Washington, DC-based American Independent Writers (formerly Washington Independent Writers) recently gave successful writers an opportunity to share how it’s done. [...]

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If You Have to Ask How Much …

Clients have always deserved to know in advance how much an outsourced project will cost. In today’s economy, this is more important than ever. Our advice to them: If in doubt, ask. Some cost increases are unavoidable. We specialize in large-scale, complex, innovative projects—in other words, big, difficult things no one’s tried to do before. [...]

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How to Motivate a Consultant

Many consulting engagements have to overcome rough patches in order for the client to understand fully what the consultant is trying to accomplish. True collaboration usually takes months. But recently we had one of those rare great experiences with a client, and it inspired us. It wasn’t an easy assignment, but from the very beginning [...]

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Trade Magazines: Do You Measure Up?

Expert reviewers are getting ready to provide their annual critiques for business-to-business publications seeking ways to improve content. The American Society of Business Publication Editors (ASBPE) and Trade Association Business Publications International remind b2b editors that only two weeks remain to sign up for an assessment by a panel of peers. Submission deadline is October [...]

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Why Is an Online Community Like a Barbecue?

It’s not the flame wars. It’s because even the most rewarding discussion list, Web board, wiki, or other online community can take forever to start. Like soggy charcoal briquettes. For decades, I’ve been part of a world-wide community of professionals/developers who got our start in the pre-Internet days, when we used CONTACT, sophisticated collaboration software [...]

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How Do You Tell a Professional?

Holiday Inn Express TV commercials notwithstanding, there’s no such thing as instant expertise. Not even—or especially—when it’s alleged to come from purchasing a complex editing or design tool it can take years to fully master. Accomplished writers, editors, and designers are out there, but distinguishing the best from the rest can be a challenge. Objective [...]

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Don’t Call Us—We’ll E-Mail You

Organizational life is full of outdated rituals, from office parties to annual performance reviews that do little to improve the quality of product, process, or personal experience. Technology can do away with many of them. For instance, an organization can do an online survey to find out how staff would really like to socialize. A [...]

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