Category Archives: Marketing and promotion
Lead Scoring with Juan Eloqua
August 30, 2010
Reprinted with the author’s permission from Marketing Interactions.
Eloqua has released the first in a series of B2B marketing guides labeled the Grande Guides. This first one is on Lead Scoring. To have a bit of fun, they’ve also created Juan Eloqua – who’s quite a Bold and Smoky guy whose specialty is growing fine coffee [...]
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Without an Action Plan, Market Research Is a Waste of Money
August 27, 2010
Abridged with the author’s permission from Marketing Trenches.
In many of our projects, we’re expected to either conceptualize, execute, or review various forms of research and testing. Some of it is what I’d call traditional market research, or an exploration of consumer attitudes towards a particular product. Some of it is usability research, or a test [...]
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What to Do—and Not Do—When Your Social Web Strategy Blows Up
August 25, 2010
Abridged with the author’s permission from The Adaptive Marketer.
Earlier this year we all watched as Nestle suffered a major meltdown (forgive the pun) with its social web strategy when they didn’t react well to the Greenpeace campaign.
Then, last week two more, which gave us a great way to compare strategies.
First, the CEO of Target [...]
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Traffic Versus Trust
August 23, 2010
Reprinted with the author’s permission from Eat Media blog.
There are only two types of (ongoing) content types that companies can create:
TRAFFIC/SEO Content
Content that is generated to drive traffic.
Content generated solely for SEO that will lure users to a landing page but is [...]
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Eleven Ways to Cross-Promote Your Content
August 16, 2010
Abridged with the author’s permission from a two-part post on B2Bbloggers and Velocity B2B Marketing Blog.
Cross-promotion is simply the art of using one goodie to sell another. Amazon is a pro at it but we B2B marketers are nowhere near as good at is as we should be. Done right, cross-promotion is the low-cost, low-effort [...]
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What’s In It for Me?
August 14, 2010
Reprinted with the author’s permission from THINKing.
The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not.
I’ve been taking a look over the last couple of weeks at developing compelling blog content. Today we’re going [...]
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What Good Is Text In a Video-enabled Web?
August 11, 2010
Reprinted with the author’s permission from the SuccessWorks blog.
I received an email from someone asking:
“Since videos do so well in search results, why not just produce videos. Why do you even need words on the page?”
Interesting question, and one that gave me pause. Because the thing is, video marketing (when it’s done right) can be [...]
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Marketing Your Conference By Giving Away Its Content
August 9, 2010
Abridged with the author’s permission from Sway Engine blog.
Remember when people came to live events because they were hands-down the best places to network with peers? In fact, conferences and meetings were once the only ways to connect with peers who weren’t in your back yard. Conference marketing was a lot simpler back then. The [...]
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Are You Mining Your Company’s Forgotten Gold?