Category Archives: Marketing and promotion

Can More Engaging Videos Actually Harm Sales?

Slightly expanded with the author’s permission from The Conversion Scientist. We did some very interesting research at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely [...]

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Time to Recalculate Your Social Media Budget

Over the last five years or so, pretty much everyone who does content-based or inbound marketing has come to include Facebook as part of their strategy. As of a year ago, one out of every eight minutes online was spent on Facebook, and businesses have come up with increasingly innovative, fun ways to engage their [...]

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Seven Tips To Build Your Podcast

Seven years ago, the three guys at the heart of the Toronto-based The Basketball Jones—J.E. Skeets, Tas Melas, and Jason Doyle—started getting together once a week to record themselves talking about basketball. Over the coming years they slowly built a following until, after four years of doing it on their own, they got hired by [...]

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How Grey Poupon Won on Facebook by Turning People Away

Abridged with the author’s permission from Post-Advertising. I hate mustard. Yet I’m a fan of Grey Poupon on Facebook. If my wife sneaked mustard into a sandwich, I’d spit it out like a petulant child. But Grey Poupon took an approach to building a community on Facebook that was so unusual, so exclusive, that I [...]

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Social Media Marketing Should Be Fun

Reprinted with the author’s permission from Drew’s Marketing Minute. It seems like every business is rushing to build a Facebook Page. But once they get it built — they’re not too sure what to do with it. Many just ignore it, publishing once a week or less Some use it as a sales channel — [...]

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Five Ways to Use Facebook’s New Post Targeting Feature

Slightly abridged with the author’s permission from The Search Agents. Advanced targeting has long been a feature in Facebook’s paid ad products. Starting a few weeks ago, though, on the heels of an underwhelming IPO and legitimate concerns about its ability to monetize an increasing number of mobile users, Facebook quietly rolled a new feature [...]

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Get Multiple Pieces of Content from One

Reprinted with the author’s permission from the Big Star Copywriting Blog. Every company today needs to be a publisher. Websites, blogs, microsites, emails, articles, press releases, social media, print, mobile, apps. Today’s marketing landscape is … complicated. Content marketing (the umbrella term for all this content you’re generating) isn’t easy. But there is a way [...]

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Thoughts on SEO from the UX Side of the House

Readers of this site will know that we are long-time fans of Web usability expert Jakob Nielsen. In the past we have linked to his advice on loading speed, grouping, reading time, and page organization, among other things. Nevertheless, we were surprised to see him take up the subject of search engine optimization in his [...]

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How Extra Syllables Make You Seem Pricier

Reprinted with the author’s permission from Neuromarketing. Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak at “29” instead of “$29” (see Neuro-Menus and Restaurant Psychology). [...]

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Proof that Influence Is Real

As marketers have turned their attention more and more to social media, they have gotten increasingly interested in how people influence their peers. Specifically, they have begun looking for so-called “influencers”—early adopters who spread ideas to the rest of their social circles—so they can speak directly to them. The idea is that if you can [...]

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