Category Archives: Marketing and promotion

We’ve written a lot about how marketers need to think like publishers, to the point of publishing their own articles and ebooks. So we were intrigued with this perspective on what traditional publishers are doing wrong—and how they should do better. The lesson is clear: if you’re thinking about publishing a business ebook, strongly consider [...]

Abridged with the author’s permission from The Conversion Scientist The launch video for DollarShave Club is one of this spring’s hits in social media (30,000 likes) and on Youtube (4.5 Million views). The Dollar Shave video went mega viral because it is “funny,” right? It’s more than that. To truly understand its success you need [...]

Reprinted with the author’s permission from What’s Next Blog. If I hear one more client ask for “a viral” or one more agency promise one, I’ll scream. I got three email pitches yesterday about new viral marketing campaigns. One was from an agency that said it “provides complete viral services.” Another was for a brand’s [...]

Reprinted with the author’s permission from White Paper Pundit. The online world is changing at an ever-increasing pace. Simple websites now include animation. HTML has gone the way of WordPress to optimize content for SEO. Video is no longer a unique content addition, it is now a requirement. Social media links are found everywhere. But what [...]

Reprinted with the author’s permission from The Search Agents  Mobile devices are accessing the internet now more than ever, and savvy marketers are closely watching and optimizing their mobile audiences. It’s helpful to break out this data to see the conversion rate per device so problems or optimization opportunities can be identified. Here’s how to [...]

Abridged with the author’s permission from the SuccessWorks blog. In many ways, link bait needs to work like a landing page. Both content types need to: Grab Attention. Hold the reader’s Interest. Incite emotions and Desire in the reader. Convince readers to take Action. That’s a lot for one piece of content to accomplish, so [...]

Abridged with the author’s permission from the MarketingExperiments Blog. You can read the full post with full analysis at Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again. The purpose of a subject line is to get an open. However, the purpose of a subject line is not only [...]

Abridged with the author’s permission from the Vertical Measures blog. So you want to start embedding video on your company website. Here are some of the essentials to get you started if you want to do it in-house rather than outsourcing. (I focus on Q&A videos, since those are very popular, for good reason: the Q&A [...]

Abridged with the author’s permission from Post-Advertising. The most successful brands on Facebook Pages aren’t the ones you’d think. If I told you that Coca-Cola’s Facebook Page has an engagement rate of less than one percent, would you believe me? Well, it’s true. After calculating the ratio of Coke’s total Likes to total engagement (“Talking [...]

Reprinted with the author’s permission from Convince & Convert. Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. Your Company Needs to Be Human [...]