Category Archives: Marketing and promotion

Slightly abridged with the author’s permission from The Tendo View. I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” It got me thinking of the different content types I’ve developed over the years and how some content developers may go wrong in their [...]

Abridged with the author’s permission from his blog. “Our customers don’t pay attention to content, so why should we pay for someone to create it for our business?” Believe it or not, I heard this statement a few weeks ago from a company I interviewed. They didn’t believe content was worth focusing on as an [...]

Reprinted with the author’s permission from {grow} I’ve recently graduated from college, moved to New York City, and started my job as a professional event planner. As I have immersed myself in this new “young-professional” role, I’ve been noticing some social media trends among my twenty-something peers that you might find surprising. What’s hot? What’s [...]

A month ago we wrote about our perspective on Google+ . Recently we saw Drew McLellan arguing exactly the opposite point of view on his blog, Drew’s Marketing Minute, so we bring that to you too, so you can make up your own minds. Reprinted with permission. When Google+ emerged last summer, people’s reactions were [...]

Reprinted with the author’s permission from What’s Next? Blog. Tools for listening to social media range from free to tens of thousands of dollars, but more expensive isn’t always best. Here are some tools that do a really good job of helping brands track, respond, and build relationships. These tools will help you learn who’s [...]

The New Year is here, and with it an avalanche of predictions about what 2012 will bring. Here are a few from some of our favorite marketing blogs. The short version? It’s time to get mobile. PostAdvertising lets us know why mobile will rule the world in 2012. Katie Edmonson touches on the explosive growth [...]

Abridged with the author’s permission from Interact Media’s Content Marketing Made Simple Blog. Blogs, unlike newspapers and magazines, have a unique capability to interact with their readers. If you are looking to make your blog more user-friendly, here are five things to try: 1. Enable and respond to comments. Yes, it takes a bit of [...]

Reprinted with the author’s permission from Neuromarketing. Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com [...]

Reprinted with the author’s permission from the SuccessWorks blog. Last week, a prospect asked what I thought of his site copy. I took one look and resisted the urge to say, “Um, how much did you pay for this?” The writing was…bad.  Picture a 500-word, below-the-fold paragraph with no hyperlinks, no call-to-action…and what’s worse… All [...]

Reprinted with the author’s permission from Big Star Copywriting. “With half a loaf and a tilted cup, I got myself a friend.” The Havamal, Old Norse Poem Sharing is an age-old form of persuasion. Even the smallest amount of sharing goes a long way to winning a stranger over to you. The Vikings knew it. [...]