Category Archives: Marketing and promotion

Slightly abridged with the author’s permission from Marketing Interactions. ROI and accountability are the watch words for today’s marketers. We need to prove the impact our marketing programs are having on business objectives. But during a complex B2B buying process, as marketers we need to redefine what that means. Before you start scrolling down to [...]

Abridged with the author’s permission from The Search Agents. The last three years have seen a dramatic increase in mobile search traffic: The Nielsen Company reports that 43 percent of U.S. mobile users own a smartphone, a 15 percent increase from October 2010 to October 2011. Mobile searches have quadrupled since 2010. Google search clicks [...]

Abridged with the author’s permission from ClickZ. Groupon has experienced incredible growth in its short lifetime, going public on November 4, just three years after its founding. It raised $700 million and is valued at almost $17 billion at the time of this writing. Groupon wasn’t the first deals business, so what is fueling its [...]

Abridged with the author’s permission from the MarketingExperiments Blog. According to Jeff Rice’s just released 2012 Email Marketing Benchmark Report, only 15 percent of marketers routinely define their question, objective, and key metric when running a marketing test. Why bother taking the time to set up a test if you don’t know what you’re looking [...]

When Google launched its social network Google+, back in June, within weeks the marketing blogs I follow were full of posts about it. Should you have a Google+ presence? What does Google+ offer to your business? And so on. But where marketers might see an exciting new opportunity to demonstrate their worth, the rest of [...]

Abridged with the author’s permission from HeidiCohen.com. There’s a big disconnect between what consumers want and what marketers think they want. It’s as if marketers aren’t living in the real world and never buy anything for their own consumption. Recent IBM research underscores the differences in terms of consumers’ reasons for engaging with businesses and [...]

Abridged with the author’s permission from TopRank Online Marketing Blog. Michael DeHaven’s presentation at SES Chicago on “User Generated SEO” started with some actual user generated content from the audience. Before the session DeHaven gave five volunteers a bite sized Ghirardelli chocolate bar and asked that each of the volunteers write a review of the [...]

Abridged with the author’s permission from the Vertical Measures blog. There are many, many different tactics for increasing the revenue that comes from a website, but they can all be organized into four basic strategies: Build Traffic Increase Conversions Increase Your Average Sale Increase Purchase Frequency Build Traffic Tactics: Pay. This is the quickest way [...]

Slightly abridged with the author’s permission from the Savvy B2B Marketing blog. In her book Fascinate: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlines the seven triggers that get everyone’s brains responding in some way by fascinating them. Let’s walk through how marketers can use these triggers to better connect with their audiences. [...]

Abridged from the Damn! I Wish I Thought of That! newsletter. Most businesses do some sort of charitable partnership, which is great. But, unfortunately, most aren’t worth talking about and don’t get the recognition they deserve. The brilliant team at Threadless, however, has everyone excited about their Good Shirts program to help UNICEF deliver some [...]