Category Archives: Marketing and promotion

Slightly abridged with the author’s permission from the Brain Traffic blog. Before coming to Brain Traffic, I was managing a publishing department at a nonprofit called Search Institute, an organization that conducts research about children and teenagers. In fact, that’s where I was working when someone in our office building named Kristina Halvorson asked if [...]

Reprinted with the author’s permission from Marketing Interactions. How deep does your marketing content dive into the problems and priorities your B2B prospects are facing? In B2B marketing, we talk a lot about addressing problems, but quite often we don’t talk about what that really means or how to truly help our prospects solve the [...]

Abridged with the author’s permission from the Vertical Measures blog. Many businesses start by building out their site and then look at the type and volume of content they will deploy. This approach is exactly backwards. The four website marketing techniques listed below will save you time, trouble and effort if you do them first. 1. [...]

Reprinted with the author’s permission from Marketing Trenches. As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s [...]

Slightly abridged with the author’s permission from The Tendo View. I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” It got me thinking of the different content types I’ve developed over the years and how some content developers may go wrong in their [...]

Abridged with the author’s permission from his blog. “Our customers don’t pay attention to content, so why should we pay for someone to create it for our business?” Believe it or not, I heard this statement a few weeks ago from a company I interviewed. They didn’t believe content was worth focusing on as an [...]

Reprinted with the author’s permission from {grow} I’ve recently graduated from college, moved to New York City, and started my job as a professional event planner. As I have immersed myself in this new “young-professional” role, I’ve been noticing some social media trends among my twenty-something peers that you might find surprising. What’s hot? What’s [...]

A month ago we wrote about our perspective on Google+ . Recently we saw Drew McLellan arguing exactly the opposite point of view on his blog, Drew’s Marketing Minute, so we bring that to you too, so you can make up your own minds. Reprinted with permission. When Google+ emerged last summer, people’s reactions were [...]

Reprinted with the author’s permission from What’s Next? Blog. Tools for listening to social media range from free to tens of thousands of dollars, but more expensive isn’t always best. Here are some tools that do a really good job of helping brands track, respond, and build relationships. These tools will help you learn who’s [...]

The New Year is here, and with it an avalanche of predictions about what 2012 will bring. Here are a few from some of our favorite marketing blogs. The short version? It’s time to get mobile. PostAdvertising lets us know why mobile will rule the world in 2012. Katie Edmonson touches on the explosive growth [...]