Category Archives: Persuasion

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Make Readers Worry About Missing Out

Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you. If something is rare, difficult to obtain, or disappearing, we [...]

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Ask a Small Favor to Win a Bigger One

Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you. Have a big request to make of your audience? Make [...]

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Put Your Audience In Your Debt

Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you. People are more likely to do what you want if [...]

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The Power of Peer Pressure

Magnificent Publications specializes in persuasive publications. We just read an excellent book on the subject, Yes! 50 Secrets from the Science of Persuasion, so far distributed only in the United Kingdom. Over the next few weeks we’ll be sharing some of its insights with you. How can you get people to do what you want? [...]

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When Persuasion Begins at Home

“Put that coffee down!! Coffee’s for closers only.… [Y]ou’ve got, all you got, just one week to regain your jobs, starting tonight…. Oh, have I got your attention now? Good. ‘Cause we’re adding a little something to this month’s sales contest. As you all know, first prize is a Cadillac Eldorado. Anyone want to see [...]

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