Category Archives: Technologies for publications and Web content

An Overview of Social Media

Reproduced with permission from Vertical Measures. Social Media Infographic by Vertical Measures

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Can More Engaging Videos Actually Harm Sales?

Slightly expanded with the author’s permission from The Conversion Scientist. We did some very interesting research at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely [...]

Also posted in Audience research and strategic planning, Marketing and promotion | 1 Comment

Time to Recalculate Your Social Media Budget

Over the last five years or so, pretty much everyone who does content-based or inbound marketing has come to include Facebook as part of their strategy. As of a year ago, one out of every eight minutes online was spent on Facebook, and businesses have come up with increasingly innovative, fun ways to engage their [...]

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What Social Media Can Do Beyond Marketing

Businesses of all kinds have moved aggressively to market themselves using social media. I read many blogs now devoted largely or exclusively to best practices in marketing using social media, with advice on how to start a conversation with consumers and draw them closer. These techniques are valuable, and by no means am I belittling [...]

Also posted in Management of a publications enterprise | Leave a comment

The Right Way to Behave on Wikipedia

There are plenty of jokes out there about its unreliability, but the truth is that nearly all of us use Wikipedia all the time. It’s incredibly convenient, and for the most part we put aside our reservations about its process and generally assume that it’s reasonably accurate. We depend, in other words, on the truth [...]

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What Is the Difference Between Dimensions and Metrics?

Reprinted with the author’s permission from the Vertical Leap blog. I was asked this question the other day and it’s also something I had to think about when I was learning Google Analytics. Simply put, “dimensions” are all of the things in Analytics that define an item, and “metrics” are all of the things in [...]

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Tools to Help You Create Great Content

Abridged with the author’s permission from the Vertical Measures blog. Check out the original post for more on how to generate concepts and brainstorm ideas. When most people think of creating content they default to a written blog post. But, more and more that should not be the case. Users now expect infographics, images, video, [...]

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Create and Market Your Own Videos For Free

Abridged with the author’s consent from the SuccessWorks blog. Online video couldn’t be a more cost-effective and convenient marketing approach for any product, brand, or service, and online video is the hot and growing trend for content marketing. I’m going to tell you exactly how you can master this medium from home, for free! 1. Location [...]

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Why You Need A Content Marketing Consultant

Abridged with the author’s permission from The Adaptive Marketer. Quick: how many marketing consultants does it take to change a light bulb?  There is no shortage of punch lines here.   “It depends – How large is your budget?”  Or – “We don’t know – they never seem to get past the requirements stage.”  Or, here’s [...]

Also posted in Framing content in print and on the Web, Marketing and promotion | Leave a comment

5 New Trends in E-Mail Marketing

Originally posted on MarketingProfs.  Reprinted with permission. Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to capitalize on them. 1. Social Media As social media’s [...]

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