Category Archives: Technologies for publications and Web content
Taking Your Site on the Road
October 7, 2009
In his current Alertbox, Web usability expert Jakob Nielsen asks the same question most of us ask: How fast can we get what we want? His observations have some interesting implications for the future of mobility.
1 Second
When the computer takes more than 0.1 second but less than 1 second to respond to your input, it [...]
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Usability Lessons from a Model Nonprofit
April 11, 2009
In a recent post we called CaringBridge® a fundraising superstar. CaringBridge gives away websites to let users—150,000 to date, they report—stay in touch with family and friends during a critical illness, treatment, or recovery.
Recently the organization launched Version 3 of their site, aimed at “making personal CaringBridge websites easier to use, visually streamlined and more [...]
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How Often Should You Post to Grow Your Blog?
March 29, 2009
Gyutae Park is an Internet entrepreneur and professional search engine optimizer. This post originally appeared, in a longer form, on his blog Winning the Web.
What’s the best frequency that will yield your blog the maximum results?
It really depends.
First you have to establish the type of blog you want as well as your goals for it. [...]
Today’s MS Word Mental Health Tip
February 3, 2009
Here’s a problem that often comes up when several people are working on multiple versions of the same document: how do you copy new text into an existing document and preserve the tracked changes in that new text?
It’s not too hard if the documents are different:
Turn off Track Changes in both documents.
Copy from one document.
Paste [...]
Wiki Exits the Stone Age
January 25, 2009
About a year ago, the Capital PC Users Group conducted a very good presentation on wikis—namely, the do-it-yourself, non-hosted type. We tried them, we gritted our teeth, we tried them again.
Now, in a flash, that era appears to be over. Can it be?
For almost a year, we’ve been using free wiki software to store and [...]
Those Pesky Customers
January 1, 2009
Starbucks, in my opinion, is one of the more well-managed companies that is doing a lot of things right. I always feel welcome and believe I get value for the prices I pay for their products. (Their plain coffee is no bargain but I don’t ever drink that.)
Unfortunately, they fall into the same trap as [...]
10 Content Marketing Tips to Start Now for 2009
December 16, 2008
One of the reasons I love my job is the different kinds of people I have the opportunity to interact with. Over the past year, I’ve met with entrepreneurs, thought leaders, agency executives, top marketers, social media gurus, publishing veterans, authors and others—all with particular insights and challenges about how to sell more, do more [...]
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Towards More Mature Content
December 13, 2008
An analyst with the marketing research firm Forrester recently talked to the Custom Publishing Council about online content management strategies that publishers are using to achieve growth.
While the strategies look intelligent, closer examination of the analyst’s examples reveal that they still need a little work.
Did the Sun run out of gas?
Here’s one of the analyst’s [...]
How I Wrote an Award-Winning Video Script
December 11, 2008
Writing a script for a video is like running for an 80-yard touchdown after repeated penalties. It’s nice to be able to say you did it—better still to have others say you did it—but deep inside you know that it was possible only because of what other people did. That and some luck.
When I scripted [...]
Seven Reasons to Start a Blog