Abridged with the author’s permission from the Vertical Measures blog. Check out the original post for more on how to generate concepts and brainstorm ideas. When most people think of creating content they default to a written blog post. But, more and more that should not be the case. Users now expect infographics, images, video, [...]
Category Archives: Technologies for publications and Web content
Create and Market Your Own Videos For Free
February 6, 2012Abridged with the author’s consent from the SuccessWorks blog. Online video couldn’t be a more cost-effective and convenient marketing approach for any product, brand, or service, and online video is the hot and growing trend for content marketing. I’m going to tell you exactly how you can master this medium from home, for free! 1. Location [...]
Why You Need A Content Marketing Consultant
May 18, 2011Abridged with the author’s permission from The Adaptive Marketer. Quick: how many marketing consultants does it take to change a light bulb? There is no shortage of punch lines here. “It depends – How large is your budget?” Or – “We don’t know – they never seem to get past the requirements stage.” Or, here’s [...]
5 New Trends in E-Mail Marketing
May 17, 2011Originally posted on MarketingProfs. Reprinted with permission. Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to capitalize on them. 1. Social Media As social media’s [...]
Also posted in Marketing and promotion, Writing and Editing Leave a comment
Seven Reasons to Start a Blog
December 9, 2009Abridged and reprinted with permission from whatsnextblog.com. 1. Humanize your identity. Blogs are an excellent touch point for human interaction with your constituents. Nobody really cares what you say on your organization’s site these days. People listen to what their friends – the ones they’ve met and the ones they’ve made online – say about [...]
Also posted in Writing and Editing Leave a comment
Taking Your Site on the Road
October 7, 2009In his current Alertbox, Web usability expert Jakob Nielsen asks the same question most of us ask: How fast can we get what we want? His observations have some interesting implications for the future of mobility. 1 Second When the computer takes more than 0.1 second but less than 1 second to respond to your [...]
Also posted in Industry trends Leave a comment
Usability Lessons from a Model Nonprofit
April 11, 2009In a recent post we called CaringBridge® a fundraising superstar. CaringBridge gives away websites to let users—150,000 to date, they report—stay in touch with family and friends during a critical illness, treatment, or recovery. Recently the organization launched Version 3 of their site, aimed at “making personal CaringBridge websites easier to use, visually streamlined and [...]
Also posted in Audience research and strategic planning Leave a comment
How Often Should You Post to Grow Your Blog?
March 29, 2009Gyutae Park is an Internet entrepreneur and professional search engine optimizer. This post originally appeared, in a longer form, on his blog Winning the Web. What’s the best frequency that will yield your blog the maximum results? It really depends. First you have to establish the type of blog you want as well as your [...]
Today’s MS Word Mental Health Tip
February 3, 2009Here’s a problem that often comes up when several people are working on multiple versions of the same document: how do you copy new text into an existing document and preserve the tracked changes in that new text? It’s not too hard if the documents are different: Turn off Track Changes in both documents. Copy [...]
Wiki Exits the Stone Age
January 25, 2009About a year ago, the Capital PC Users Group conducted a very good presentation on wikis—namely, the do-it-yourself, non-hosted type. We tried them, we gritted our teeth, we tried them again. Now, in a flash, that era appears to be over. Can it be? For almost a year, we’ve been using free wiki software to [...]