Category Archives: Writing and Editing

Reprinted with the author’s permission from Convince & Convert. This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. This puts a spotlight on businesses’ ability to tell their own stories with nuance and impact. Those stories don’t have to be solely [...]

Reprinted with the author’s permission from the Vertical Measures blog. Since Earth Month has come to a close, spend the next few days month recycling something other than just your garbage, and instead, recycle your content!  Coming up with ideas for compelling content isn’t always easy, so when particular content pieces are successful, you want [...]

Originally posted on the Content Marketing Institute.  Reprinted and abridged with permission. There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get from clients when I recommend a healthy diet of content is, “And how [...]

Originally posted on MarketingProfs.  Reprinted with permission. In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete.  Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.”  The reasons [...]

Abridged with the author’s permission from TopRank Online Marketing Blog. Over the past 7 years of blogging, one could say I’ve become quite familiar. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. Here are a [...]